It’s here! The new Rare Beauty x Tajín collection went on sale this Thursday, August 21. The makeup brand by singer and actress Selena Gomez combines the best of her products with the signature flavor of the iconic Mexican brand. But is Selena Gomez Mexican? Why did she launch a line inspired by a brand from that country? Here’s the story.
Is Selena Gomez Mexican?
The star has often spoken about Mexico and highlighted its importance in her life and career. But what connects her to this country? Selena was born in Grand Prairie, Texas, making her an American citizen; however, she has Mexican heritage, as her father, Ricardo Joel Gomez, was born in Monterrey, Nuevo León, while her paternal grandparents are originally from the state of Jalisco.
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Selena Gomez Biography
Selena Gomez is an American singer, actress, producer, and entrepreneur who has established herself as one of the most influential figures of her generation. She began her career in children’s television with “Barney & Friends” and achieved worldwide fame through her lead role in the Disney Channel series Wizards of Waverly Place.
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In music, she has released several successful albums both as a solo artist and with her band Selena Gomez & The Scene, standing out for her versatile style that blends pop, dance, and ballads. Beyond entertainment, she has worked as a producer on projects such as the series 13 Reasons Why and has been recognized for her advocacy on mental health and children’s rights.
She is also the founder of Rare Beauty, a cosmetics brand that aims to promote self-acceptance and emotional well-being. With her multifaceted career, Selena has become an artistic and social reference worldwide.
Selena Gomez launches Rare Beauty x Tajín makeup line
After more than a year of product development, Selena Gomez’s brand has finally unveiled its new collection in collaboration with Tajín. The new limited-edition set is inspired by the flavors of the traditional Mexican brand and includes two products:
- Soft Pinch Liquid Blush in Chamoy (deep reddish-brown) – Rare Beauty’s bestselling blush now in a shade that delivers a spicy pop of color, blending seamlessly for a radiant finish.
- Positive Light Luminizing Lip Gloss in Clásico (intense terracotta with golden and copper shimmer) – A completely new shade that leaves lips looking mirror-shiny, hydrated, and with a prism-like sparkle.
How much does Selena Gomez’s Rare Beauty x Tajín makeup cost?
The kit is priced at $30 USD and is available on Sephora.com and RareBeauty.com, only for a limited time and while supplies last.
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About Rare Beauty
Selena Gomez, founder of Rare Beauty, has always championed the idea that every person has something special that makes them unique. However, society often imposes unrealistic beauty standards that create pressure and dissatisfaction. Rare Beauty was born as a proposal to embrace and celebrate those differences, using makeup as a tool to spark conversations that inspire confidence, self-love, and mental health awareness.
More than just enhancing looks, the brand aims to foster authentic connection and community. Rare Beauty can be found at Sephora, Sephora inside Kohls, SpaceNK, Blush-Bar, and RareBeauty.com.
History of Tajín
Tajín is a Mexican brand founded in 1985 by Horacio Fernández, inspired by his grandmother’s homemade recipe for dried chiles with lime and salt. The name comes from the El Tajín archaeological site in Veracruz, as a tribute to Mexico’s cultural richness.
In 1993, Tajín expanded into the United States and founded Tajín International Corporation in Houston, Texas. Today, what began as a small business in Guadalajara has become an international phenomenon thanks to its unique blend of chili powder with a citrusy, salty twist. Currently, Tajín is available in more than 65 countries, standing as a symbol of Mexican flavor and a staple companion for fruits, snacks, and drinks.
