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How does Carl’s Jr. celebrate National Burger Day in Mexico? The successful 0.60 cent marketing strategy

NATIONAL HAMBURGER DAY 2024 CARL'S JR
This initiative by Carl's Jr. has not only been a sales success but has also become an eagerly anticipated event for consumers

Carl’s Jr. Mexico thrilled its followers by announcing the return of its iconic $1MXN (0.060 cents) burger promotion, a tradition that has become a classic as part of the National Burger Day, celebrated every May 28.

Through its social media, the restaurant chain revealed that this offer, which started eight years ago, will again delight burger enthusiasts.

Although the specific details of the promotion have not yet been revealed, it is expected to follow the pattern of previous years, offering a classic burger at a symbolic price with the purchase of a combo.

1 MXN burgers, a successful marketing strategy

This initiative by Carl’s Jr. has not only been a sales success but has also become an eagerly anticipated event for consumers, generating long lines and high expectations on social media.

The promotion is an example of how brands can leverage special dates to connect with their audience and generate a positive impact on their image.

ALSO READ. What is Grandma Mcflurry? The new flavor of McDonald’s

When is National Burger Day and why is it celebrated?

National Burger Day is celebrated each May 28, a day dedicated to one of the world’s most iconic and popular dishes. But what is the origin of this celebration and the burger itself?

The history of the burger is somewhat unclear, with several cities and cooks claiming its invention. However, the most accepted theory points to its origins in Hamburg, Germany, in the 19th century. At that time, sailors often ate chopped meat steaks between two slices of bread, a practical food that quickly became popular.

The recipe crossed the Atlantic with German immigrants, arriving in the United States at the end of the 19th century. It was there that the burger evolved, adding new ingredients and becoming a staple of American fast food.

The popularity of the burger soared in the 20th century, thanks to the emergence of fast-food chains like McDonald’s and Burger King. Today, the burger is a universal dish, with countless variations and adaptations around the world.

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