Attention, burger lovers! This Saturday marks the launch of Hard Rock’s World Burger Tour, an annual competition celebrating the brand’s anniversary, where guests can enjoy new and delicious burgers at restaurants around the globe. Want to be part of it? Here are all the details.
When is the Hard Rock’s World Burger Tour?
This culinary event will run from June 14 through August 5.
Where will the Hard Rock’s World Burger Tour take place?
More than 100 Hard Rock Cafes worldwide will participate in the World Burger Tour, including locations in cities like Atlantic City and Rome.
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What is the Hard Rock’s World Burger Tour?
According to the brand, Hard Rock Cafe chefs from around the world will compete in a unique culinary challenge to create innovative burgers that reflect both their regional culture and personal style. These exclusive recipes will be available starting June 14 at each chef’s local Hard Rock Cafe, allowing guests to taste and help shape the outcome.
This year, for the first time, chef, content creator, and brand partner Olivia Tiedemann joins the competition as a mentor and judge. She has worked closely with participants, offering her culinary expertise and burger-making techniques to elevate each recipe.
At the end of the summer, the five top-performing burgers will be selected based on sales and Tiedemann’s input. These finalists will then be available for a limited time at Hard Rock Cafes around the world, giving fans a chance to try them before a global winner is chosen.
The Story of Hard Rock
Hard Rock International is a globally recognized brand with a presence in nearly 80 countries and more than 300 locations, including hotels, casinos, Rock Shops, concert venues, and cafes—either company-owned, licensed, or managed. It all began with a guitar donated by Eric Clapton, and today Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia, featuring over 88,000 pieces displayed worldwide.
The global loyalty program Unity by Hard Rock rewards members for enjoying their favorite experiences at participating locations. Additionally, Hard Rock Digital enhances the brand’s reach through sports betting and iGaming, offering products inspired by Hard Rock’s signature spirit for players around the world.
The company has received numerous industry awards for its contributions to travel, hospitality, gaming, entertainment, and food and beverage. It also holds investment-grade credit ratings from leading agencies: BBB from both S&P Global Ratings and Fitch Ratings, further solidifying its reputation in the business world.
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What is Unity by Hard Rock?
Unity by Hard Rock is a unique global loyalty program where you can earn and redeem rewards. By signing up, you’ll gain access to a wide range of benefits and services at over 150 participating locations worldwide, depending on your membership level. Benefits include:
- Exclusive access to offers, promotions, and rewards
- Special discounts at select locations
- Exclusive access to entertainment, events, and experiences
- Priority phone line for service and support
- Special hotel rates
- Welcome amenity
- Earn 1,000 Unity bonus points per stay
- Free pet service with Unity Unleashed
Whether you’re playing, dining, shopping, or staying at participating venues, you can use your Unity Points just like cash for eligible purchases.
