Are you a Lionel Messi fan? Then we’ve got great news for you! Hard Rock Cafe has just announced the launch of new merchandise inspired by the Argentine football star. This collaboration is part of the “We Play Together” campaign. Here’s what it’s like and when it goes on sale.
What is the Lionel Messi collection at Hard Rock Cafe like?
The “We Play Together” campaign offers exclusive experiences and deals, including bundles that combine Messi-themed menu items and Rock Shop merchandise. Through his Instagram account, the football icon unveiled the collection, which features custom t-shirts.
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Here’s what you’ll find in the campaign:
Limited-Edition Rock Shop Messi Merchandise
You can purchase limited-edition Messi merchandise at Rock Shops, including:
- Custom Messi T-Shirts: Available in pink and white, featuring Messi’s name and jersey number on the back
- Soccer-Themed Pilsner Glass: Specially designed glassware to enjoy while watching the game
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Bundle Deals
At participating Hard Rock Cafes, you’ll find exclusive bundles that combine Messi menu items with store merchandise:
- Pick two items – 10% off: Messi Chicken Sandwich + Pilsner Glass, or Messi Chicken Sandwich + Messi Tee Shirt
- Pick three items – 20% off: Messi Chicken Sandwich + Pilsner Glass + Messi Tee Shirt
When will the Lionel Messi merchandise go on sale at Hard Rock?
It’s already on sale! But don’t wait too long—it’s only available for a limited time.
Hard Rock launches Lionel Messi menu
In addition to the merchandise, Hard Rock Cafe has also released a new menu inspired by Lionel Messi. These items are now available globally across all Hard Rock Cafe locations:
- Messi Chicken Sandwich: Crispy Milanese-style chicken breast topped with melted provolone cheese and herbed aioli, paired with fresh tomatoes and arugula, served on a toasted artisan bun. This handheld perfection is inspired by Messi’s love for Milanese, a beloved Argentine dish.
- Captain Messi Kids Menu: Kid-friendly options such as Messi’s X Burger and Messi’s Golden Chicken Sandwich, along with a complimentary toy.
About Hard Rock
Hard Rock International has become one of the world’s most iconic brands, with a presence in nearly 80 countries and over 300 locations. Its portfolio includes hotels, casinos, Rock Shops, concert venues, and cafes—either owned, licensed, or managed.
What began with a guitar donated by Eric Clapton has grown into the world’s largest and most valuable collection of authentic music memorabilia, with more than 88,000 items displayed across various locations.
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The company has also launched Unity by Hard Rock, a global loyalty program that rewards members for engaging with their favorite experiences across participating properties. Users earn benefits while enjoying the Hard Rock lifestyle.
Additionally, through Hard Rock Digital, the brand has entered the world of sports betting and iGaming, offering platforms that reflect the energy, attitude, and passion of Hard Rock’s entertainment legacy.
What is Unity by Hard Rock?
Unity by Hard Rock is a unique global loyalty program where you can earn and redeem rewards. By signing up, you’ll gain access to a wide range of benefits and services at over 150 participating locations worldwide, depending on your membership level. Benefits include:
- Exclusive access to offers, promotions, and rewards
- Special discounts at select locations
- Exclusive access to entertainment, events, and experiences
- Priority phone line for service and support
- Special hotel rates
- Welcome amenity
- Earn 1,000 Unity bonus points per stay
- Free pet service with Unity Unleashed
Whether you’re playing, dining, shopping, or staying at participating venues, you can use your Unity Points just like cash for eligible purchases.
