The month of May is full of kawaii cuteness, and one of the most elegant and adorable characters from the Sanrio universe—creator of Hello Kitty, Kuromi, Chococat, Cinnamoroll—is celebrating a very special day. It’s Tuxedo Sam, the dapper penguin who has won the hearts of generations with his charm, his bow tie, and his impeccable wardrobe. This May 12, the Japanese brand is celebrating his birthday with a special promotion that no fan should miss.
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What is Sanrio’s special offer for Tuxedo Sam’s birthday?
To celebrate one of its cutest and most colorful characters, Sanrio launched a special promotion: 20% off select Tuxedo Sam items when shopping online. This offer is available exclusively on the brand’s official website, Sanrio.com, and is valid only until 11:59 p.m. PT on May 12, 2025.
To take advantage of the discount, just enter the code HBD2025-TX at checkout.
It’s a great opportunity to grab themed items like plushies, clothing, school accessories, or collectibles featuring Tuxedo Sam, a character who remains popular thanks to his classic charm and unique style.
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Who is Tuxedo Sam?
Tuxedo Sam is an adorable blue penguin with impeccable style. He always wears a red (or pink) bow tie and is famously known for owning more than 365 bow ties, one for each day of the year. His sweet, elegant, and slightly clumsy personality has made him one of Sanrio’s most beloved characters, especially among fans who love the kawaii aesthetic with a sophisticated twist.
Created in 1979, he has appeared in many of the brand’s products: from stationery, thermoses, and backpacks to collaborations with fashion brands. Even after decades, he continues to charm fans new and old with his timeless style and nostalgic appeal.
What kind of animal is Tuxedo Sam?
Tuxedo Sam is a penguin. More specifically, a blue penguin from the South Pole. His rounded figure, small sailor hat, and red bow tie make him instantly recognizable. Despite his formal attire, his personality is cheerful, a bit clumsy, and very lovable.
As a true fashion lover, he cares deeply about his appearance, but he’s also kind, well-mannered, and always willing to help his friends.
What is the relationship between Hello Kitty and Tuxedo Sam?
While Tuxedo Sam is not directly related to Hello Kitty, both characters are part of the same universe—the Sanrio characters. That means they share the same design ecosystem, values, and kawaii style that defines the Japanese brand.
Sanrio has developed a vast lineup of characters like Kuromi, Cinnamoroll, My Melody, Badtz-Maru, and Chococat, each with their own stories, yet often appearing together in various products, animations, or themed events. So, while Tuxedo Sam and Hello Kitty aren’t family in the official storyline, they are definitely part of the same creative family.
Who are Tuxedo Sam’s siblings?
In the Sanrio universe, Tuxedo Sam has a twin brother named Pam. Although Pam is not as well-known as Sam, he is also a penguin with similar characteristics. His existence has been mentioned in early character descriptions, reinforcing the idea that Tuxedo Sam isn’t alone in his kawaii adventures.
Pam shares many of Sam’s traits but is usually portrayed with a more laid-back style. While he doesn’t appear as often, his presence is a fun fact cherished by die-hard fans.
Is Tuxedo Sam a boy or a girl?
Tuxedo Sam is a male character. His personality is defined as that of a young gentleman, very concerned with his appearance, a bit clumsy, but always endearing. He is polite, well-mannered, and strives to be formal in every situation, which makes him an endearing figure in the Sanrio world.
When is Tuxedo Sam’s birthday?
Tuxedo Sam’s birthday is celebrated on May 12, and Sanrio commemorates it every year with special promotions, social media posts, and themed product launches. This tradition not only celebrates the character but also strengthens the emotional connection between the brand and its fan community, who eagerly look forward to each character’s special day.
