Chococat is celebrating, and all Sanrio fans are invited to join the party. This May 10, the Japanese brand known for its adorable kawaii characters is launching a special promotion dedicated exclusively to one of its most beloved icons: Chococat. To mark his birthday, Sanrio is offering a unique opportunity to expand your collection with this black-furred, curious-whiskered cutie.
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What special offer did Sanrio launch for Chococat’s birthday this May 10?
Sanrio has launched a special promotion to pamper Chococat fans on his birthday. This May 10, 2025, you can get a 20% discount on select Chococat items when you shop at the official Sanrio.com website. To activate the offer, just enter the code HBD2025-CO at checkout.
Keep in mind that this offer:
- Is only valid until 11:59 p.m. PT on May 10.
- Is not valid in physical Sanrio stores, only at the online shop.
- Does not apply to previous purchases, gift cards, shipping fees, or taxes.
- Is subject to change without notice.
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The 20% discount promotion is exclusively available on the official Sanrio website: There, you’ll find a wide variety of Chococat merchandise such as:
- T-shirts and hoodies.
- Mugs, thermoses, and bottles.
- Hair accessories.
- Backpacks, pencil cases, and handbags.
- Cute kawaii stationery.
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Who is Chococat and why is he so loved by Sanrio fans?
Chococat is a black kitten with big shiny eyes, pointy ears, and a light blue nose that makes him instantly recognizable. His name comes from his chocolate-colored fur. Although shy, this character stands out for his intelligence, curiosity, and love for technology. He’s always up to date thanks to his “sensitive whiskers”!
Created by Sanrio in the 1990s, Chococat quickly became one of the most popular characters, alongside Hello Kitty, My Melody, and Cinnamoroll. His minimalist style and intellectual charm made him the favorite of those looking for a dose of cuteness with a thoughtful twist.
Over the years, Chococat has starred in planners, backpacks, clothes, toys, stationery, and even international designer collaborations. His image has crossed generations and borders, building a loyal fanbase in Japan, Mexico, the United States, and beyond.
What does Chococat represent in the Sanrio universe?
In Sanrio’s colorful and diverse universe, Chococat embodies the perfect mix of cuteness and tech-savviness. Unlike other characters whose personalities are associated with sweetness, fantasy, or magic, Chococat focuses on cleverness and scientific curiosity. He’s the adorable geek of the kawaii world.
Many fans identify with him for his observant and reflective personality. He’s also a favorite among people who prefer a subtler aesthetic—less pink, equally charming.
This birthday celebration and exclusive promotion reinforce Sanrio’s commitment to reaching all types of consumers: from nostalgic fans to new enthusiasts of Japanese character design.
Is Chococat related to Hello Kitty?
Chococat is a Sanrio character created in 1996. He’s a black cat with large round eyes, a sky-blue nose, and trademark whiskers that curl slightly upward. His name comes from his nose color, reminiscent of chocolate—hence “Chococat.”
Though he’s often associated with Hello Kitty, he is not her brother or part of her direct fictional family. Instead, he belongs to Sanrio’s expansive cast of characters and has starred in various product lines, including stationery, clothing, bags, plush toys, and collectibles.
What kind of animal is Chococat?
As the name suggests, Chococat is a cat. More specifically, he’s a black kitten, although in some products he appears in bluish or dark gray tones due to artistic variations. His large eyes and curious expression give him an inquisitive, childlike charm that appeals to fans of all ages.
Unlike many cartoon cats, Chococat isn’t lazy—he’s active, smart, and fascinated by science and technology. He’s often depicted surrounded by gadgets or modern inventions.
How old is Chococat?
Chococat was officially introduced in 1996, which means he turns 29 years old in May 2025. However, like many Sanrio characters, he doesn’t age. His personality and design remain that of a young child or preteen, making him lovable and relatable to younger audiences.
Chococat’s official birthday is May 10. Sanrio celebrates this date every year on social media and through themed product launches, strengthening fan engagement.
Does Chococat have a girlfriend?
No, within Sanrio’s expanded universe, Chococat does not have a romantic partner.
What does Chococat mean?
Chococat’s name literally means “chocolate cat,” referencing his fur color, but his meaning goes beyond that. He symbolizes curiosity, intelligence, and sweetness. His personality is described as a little absent-minded, but very bright. His whiskers act as sensors, helping him pick up information from his surroundings. This trait, combined with his love of news and tech, has earned him the nickname “the brainiac” of Sanrio’s world.
Symbolically, Chococat also represents diversity within Sanrio’s character lineup: not all characters are pink or feminine. His more neutral aesthetic has helped attract male fans and those who prefer characters with a subtler design.
How popular is Chococat?
While he may not be the most globally famous Sanrio character, Chococat enjoys significant popularity—especially in markets like the United States. In Sanrio’s global character ranking, Chococat is number 46 out of 90, placing him mid-list.
However, his popularity in the U.S. tells a different story: he ranks third, just behind Hello Kitty and Cinnamoroll. This is partly due to his minimalist design and alignment with Western tastes. He often appears in fashion collaborations, school accessories, and tech gadgets, appealing to teens and young adults.
Additionally, many Chococat products are released as limited editions or exclusives, increasing their value for collectors and Sanrio fans alike.
