Eggs Up Grill, one of the fastest-growing breakfast restaurant franchises in the country, has announced a surprise for its customers: a new loyalty program that offers fans of the brand more and better rewards. Check out the benefits included.
What is the Eggs Up Grill rewards program?
It’s called Smile Society, a program that gives members early access to new menu items and year-round special offers. Signing up is quick and easy—just visit the brand’s website, provide your phone number, preferred location, and date of birth. You’ll then receive a text message confirming your membership in Smile Society. To redeem rewards, simply use your phone number when paying.
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Smile Society Benefits
By joining the loyalty program, you’ll receive a variety of perks, including:
- Sign-Up Reward: The day after you join, you’ll receive a special offer via SMS.
- Birthday Surprise: Celebrate your birthday with a free entrée. You’ll get an email and SMS notification 31 days before your birthday, and the offer will be redeemable throughout your birth month.
- Local Restaurant Deals: You’ll receive special promotions directly from your local restaurant.
Eggs Up Grill Opens New Restaurants in the U.S.
In addition to launching its new loyalty program, the company recently opened six new restaurants across the country and plans to open more throughout the year. These new locations, opened during Q2 of 2025, include:
- Dallas, Georgia
- Cedar Park, Texas
- Laurens, South Carolina
- Seneca, South Carolina
- Falls River, North Carolina
- Evans, Georgia
Eggs Up Grill also signed four new franchise agreements, representing four future restaurants—further accelerating the brand’s growth.
Eggs Up Grill Menu
The chain offers its customers a variety of breakfast dishes, including the following:
- Eggs
- Bowls & Bennies
- Pancakes
- Waffles
- Burgers
- Sandwiches
- Ice Cream
- Muffins
- Oatmeal & Fruit
- Salads
- Fruit Cup
- Hot and Cold Beverages
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How many Eggs Up Grill restaurants are there in the U.S.?
The chain currently operates 97 restaurants across various U.S. states.
About Eggs Up Grill
Founded in Pawleys Island, South Carolina, Eggs Up Grill has been serving smiles for over 25 years, offering a blend of warmth and flavor that creates memorable dining experiences. With a philosophy of “neighbors serving neighbors,” the brand has earned the love of local communities through its welcoming atmosphere, friendly service, and menu filled with breakfast, brunch, and lunch favorites. Open daily from 6:00 a.m. to 2:00 p.m., Eggs Up Grill serves full meals—from the first sip of fresh-brewed coffee to the last bite—in a setting that feels just like home.
Beyond great food and service, Eggs Up Grill offers a solid, franchise-friendly business model. Named the #1 breakfast franchise by Entrepreneur in its Franchise500 ranking for four consecutive years, the brand continues to grow at a record pace.
Eggs Up Grill is actively seeking new franchise partners, whether seasoned operators or first-time entrepreneurs. Backed by a well-established brand and a people-first approach, it presents a unique opportunity to join a business with long-term potential in the restaurant industry.
