Attention, cookie lovers! Dirty Dough, the famous brand known for its gourmet stuffed cookies, has teamed up with Nerds to launch a brand-new, limited-edition cookie inspired by the iconic candy. Want to try it? Here’s everything you need to know, including when it hits the menu.
What is the new Dirty Dough x Nerds cookie like?
Meet the Nerds Sugar Crush cookie — a multisensory treat with exciting textures and flavors. This colorful creation features a sugar cookie base filled with vanilla cream, topped with pink frosting, and sprinkled with rainbow Nerds candies.
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When is the Nerds Sugar Crush cookie available?
It’s already available! You can find it now at over 65 Dirty Dough locations nationwide — but hurry, it’s only here until June 19.
About Dirty Dough
Dirty Dough is a trailblazing dessert brand that’s redefined the traditional cookie. Instead of flat, simple cookies, they offer thick, soft, indulgent ones packed with flavorful fillings. The brand began in a college kitchen in Tempe, Arizona, and has since grown into a nationally recognized name with a loyal fanbase.
Each cookie is carefully crafted with creamy fillings, sweet layers, and bold flavor combos. With a weekly rotating menu, Dirty Dough offers limited-time creations alongside signature classics — all while promoting a message of embracing life’s mess and focusing on what’s inside. With over 65 stores and growing under Craveworthy Brands, Dirty Dough is spreading its unique cookie experience across the U.S.
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Does Dirty Dough offer rewards?
Yes! Through their loyalty program, customers earn points with every purchase and can redeem them for tasty rewards. You’ll get 1 point per $1 spent. Plus, signing up gives you access to weekly cookie alerts, exclusive discounts, and a free cookie on your birthday.
Here’s how the rewards break down:
- 50 points: One free cookie
- 100 points: $10 off your order
- 150 points: Four free cookies
The Story Behind Nerds Candy
In 1976, David Klein and his wife Judy created one of the most iconic candies: Nerds. Inspired by a 1965 Kellogg’s cereal called Nerds Cereal, they aimed to make a candy version that delivered a burst of flavor in every bite. Made with a corn base and signature crunch, Nerds became a sensation in the 1980s — and they’re still beloved today.
Over the years, the brand introduced a variety of flavors, including the hit Fruit Juicy Red. Originally part of Nestlé’s Willy Wonka candy line, Nerds was sold to Ferrara Candy in 2000. Despite the ownership change, the packaging still features nostalgic Willy Wonka branding.
What are Nerds made of?
Though the exact recipe is a closely guarded secret, we do know that Nerds are primarily made of various sugars — including dextrose, regular sugar, and malic acid — all naturally derived. They also include corn syrup and artificial coloring, giving them their bright, fun look.
