Del Monte files for bankruptcy! What will happen to the brand?

Del Monte's bankruptcy filing has caused uncertainty among consumers, who are unsure of the future of the iconic brand
Del Monte files for bankruptcy! What will happen to the brand?
Photo: Del Monte

Del Monte Foods, the iconic company known for its canned vegetables, announced that it has filed for bankruptcy and has voluntarily filed for Chapter 11 of the United States Bankruptcy Code. The news has caused uncertainty among consumers, who are unsure what the future holds for the brand. Here’s everything we know so far.

What will happen to Del Monte after declaring bankruptcy?

According to the company, the bankruptcy process aims to sell all of its assets, as this is seen as the most effective way to accelerate its recovery and create a stronger and more resilient Del Monte Foods. On its website, the company stated that this process will not interrupt its ability to serve its customers.

Del Monte has secured $912.5 million in financing to stay operational while it undergoes the sales process. This capital will allow the company to continue its operations as normal during peak canning season, despite its difficult financial situation.

READ ALSO Is Max Verstappen leaving Red Bull? Here’s what we know

Why did Del Monte file for bankruptcy?

According to court documents, the company reported estimated liabilities between $1 billion and $10 billion. The company has faced a challenging economic environment, affected by reduced consumer spending and a growing preference for private labels, which often offer lower prices. This shift in behavior has directly impacted its sales.

The company has also indicated that the drop in demand has resulted in excess inventory. In an attempt to reduce this stock, it has been forced to invest more in promotions, which has further increased its operating costs.

Additionally, food trends have changed: many consumers are moving away from canned products with preservatives in favor of fresher, healthier options, further weakening the brand’s position in the market.

What products does Del Monte sell?

Del Monte Foods offers a wide variety of food products, including the following:

  • Canned fruits
  • Canned vegetables
  • Tomato puree
  • Homestyle sauces
  • Ketchup
  • Canned chiles
  • Jams
  • Minced garlic
  • Fruit snacks
  • Tuna
  • Pet food

Among its brands are:

  • Del Monte
  • Contadina
  • College Inn
  • Joyba
  • Kitchen Basics
  • S&W

READ ALSO Microsoft announces thousands of layoffs! Here’s why

History of Del Monte

Since its founding in 1886, Del Monte has been a benchmark in high-quality foods, building a reputation based on innovation, consumer trust, and an unwavering commitment to excellence. Generation after generation, the brand has evolved to meet new market demands, staying true to its promise: to offer nutritious, delicious, and affordable products.

A pioneer in the plant-based food sector, Del Monte has expanded its presence with a strong portfolio of recognized brands, including Del Monte, Contadina, College Inn, Joyba, Kitchen Basics, Take Root Organics, and S&W. All of them share the same goal: to offer people meals that are not only tasty but also environmentally responsible.

Del Monte’s commitment to sustainability is reflected in its farming and production practices, designed to protect natural resources and ensure a healthier future. In addition, the company was the first major food producer in the United States to implement voluntary nutrition labeling, reinforcing its transparency with consumers.

One of the brand’s historic symbols is The Cannery, in San Francisco, which in 1909 became the world’s largest fruit and vegetable canning factory. This legacy of leadership continues today, with a company that has nearly tripled in size and continues to innovate to bring the best of nature to millions of homes.

⇒ SUBSCRIBE TO OUR CONTENT ON GOOGLE NEWS

Obtén un més gratis a Merca2.0 premium

Cancela en cualquier momento
Acceso exclusivo a rankings y radiografías.
Análisis profundos y casos de estudio de éxito.
Historial de la revista impresa en formato digital.

¡Disfruta de lo mejor del marketing sin costo alguno por un mes!

Premium

Popular

More in Merca2.0

Related Articles

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.

Revista Merca2.0
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.