Crumbl, the famous cookie shop, has announced its expansion plans across the United States, which include the opening of more branches nationwide. So far in 2025, the company has already opened 27 new locations and plans to open nine more. Here’s where they’ll be opening—maybe one is near you.
Where will the new Crumbl locations open?
According to the company, the nine new Crumbl stores will be located in:
- Poughkeepsie, New York
- Homestead, Florida
- Midwest City, Oklahoma
- Hagerstown, Maryland
- Santa Fe, New Mexico
- Bowie, Maryland
- Tradition, Florida
- Cape Girardeau, Missouri
- Deerfield Beach, Florida
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When will the new Crumbl stores open?
Although no exact dates have been provided, the openings are expected to happen this summer.
Where has Crumbl already opened new locations in 2025?
The 27 stores Crumbl has launched this year are spread across states like California, Florida, Pennsylvania, Virginia, and more. Here are the locations:
- Tuscaloosa, Alabama
- Moreno Valley, California
- Cottle, California
- Cupertino, California
- Lakeshore, California
- West Torrance, California
- Westminster, Colorado
- Wheat Ridge, Colorado
- Oakland Park, Florida
- Wildwood, Florida
- Coralville, Iowa
- National Harbor, Maryland
- Hyannis, Massachusetts
- Grove St. Station, New Jersey
- North Carolina State, North Carolina
- Northwest Rockwell, Oklahoma
- Altoona, Pennsylvania
- Harrisburg, Pennsylvania
- Peach Street, Pennsylvania
- Shrewsbury, Pennsylvania
- Caguas, Puerto Rico
- Cranston, Rhode Island
- Aiken, South Carolina
- Pentagon City, Virginia
- Waynesboro, Virginia
- Blacksburg, Virginia
- La Crosse, Wisconsin
Crumbl’s History
Crumbl began with the shared vision of two cousins, Jason McGowan and Sawyer Hemsley, in Logan, Utah. Driven by the desire to bake the most delicious chocolate chip cookie in the world, they invested time, effort, and a considerable amount of money into perfecting a recipe they could be truly proud of.
After countless trials and adjustments, they discovered the perfect formula: the now-famous Milk Chocolate Chip cookie. With that achievement, they opened their first store, focusing on a simple but effective model—takeout and delivery. As their popularity grew, so did their ambition. They introduced new flavors, added delivery services, catering options, and launched an innovative rotating weekly menu to keep customers delighted and curious.
Today, Crumbl is a rapidly growing franchise with an expanding global footprint. Despite the success, their original mission remains unchanged: to create special moments between friends and loved ones with a box of irresistible cookies, baked with passion and care.
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What is Crumbl Rewards?
Crumbl Rewards is the company’s loyalty program, where customers earn 10 to 13 Crumbs for every dollar spent and unlock more benefits as they level up. Earn more points and rise through the ranks to receive exclusive deals and vote for your favorite flavors to be added to your local store’s menu. Here are the tiers and their benefits:
Bronze
- Default membership status
- Earn 10 Crumbs per $1 spent
- Access to exclusive deals
Silver
- Unlocked at 500 Crumbs
- Earn 11 Crumbs per $1 spent
- Enjoy a free individual cookie coupon for your birthday
- Silver members can vote for specific cookie flavors to be added to their store’s menu
Gold
- Unlocked at 1,500 Crumbs
- Earn 12 Crumbs per $1 spent
- Send a Crumbl box to loved ones for a special occasion with a free bow and sticker included
- Early access to the weekly drop video
Pink
- Unlocked at 2,500 Crumbs in 2024
- Earn 13 Crumbs per $1 spent
- Place an order during early access every Sunday from 12–6 p.m. MST and receive 5% off your order
