National Cheesecake Day is almost here, and The Cheesecake Factory is ready to celebrate with a delicious deal: half-price cheesecake slices! If you’re craving a sweet treat without spending too much, this is your chance. Here’s how and when you can enjoy the offer — take note!
When will The Cheesecake Factory offer half-price cheesecake slices?
The promotion will be available only on Wednesday, July 30, 2025.
How to get half-price cheesecake slices at The Cheesecake Factory?
The deal is exclusively for Cheesecake Rewards members and is valid for dine-in only. All you have to do is order any slice of cheesecake, and you’ll automatically get 50% off.
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The Cheesecake Factory launches new cheesecake flavor
To celebrate National Cheesecake Day, the chain has also announced the release of a new cheesecake flavor — just in time for the festivities. It’s called the Peach Perfect with Raspberry Drizzle — a peach cheesecake swirled with peach and topped with raspberry sauce. The new dessert will be available starting July 30 at all The Cheesecake Factory locations nationwide.
What is Cheesecake Rewards?
It’s the company’s loyalty program. Members get access to reservations, fun surprises like a free slice of cheesecake on their birthday with any purchase, and personalized rewards throughout the year. Signing up is free, and you don’t need to collect points to enjoy the perks.
Plus, when you link your Cheesecake Rewards account to DoorDash, you’ll get $10 off your next order of $40 or more through DoorDash. This offer is available through July 31, 2025, so don’t wait!
The History of The Cheesecake Factory
In the 1940s, Evelyn Overton discovered a recipe in a local Detroit newspaper that inspired her to create her “Original” cheesecake. It was so well-loved that she decided to open a small bakery, although she eventually left the project to care for her children, David and Renee. Nonetheless, she moved her baking equipment to the kitchen in her basement and continued selling cakes to some of the best restaurants in town.
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In 1972, Evelyn and her husband Oscar moved to Los Angeles with the hope of starting their own business. With their last savings, they opened The Cheesecake Factory Bakery and began selling Evelyn’s cheesecakes to restaurants across the city.
In 1978, their son David decided to open a restaurant in Beverly Hills to showcase his mother’s cakes. He believed that a restaurant with a menu full of desserts would be a huge success. On opening day, a huge line formed, and more than forty years later, the company continues to thrive.
When is National Cheesecake Day?
In the United States, National Cheesecake Day is celebrated every year on July 30.
Why is National Cheesecake Day celebrated?
National Cheesecake Day honors one of the most beloved and versatile desserts in the world. The date recognizes the history and evolution of cheesecake, which traces back to Ancient Greece and has been adapted by many cultures over time. In the U.S., it has become a culinary icon with countless variations — from the classic New York style to fruity, chocolate, or caramel-filled creations.
Celebrating the day is a fun way to share and enjoy this delicious dessert with friends and family — and to support bakeries and small local businesses that make it with passion.
