Are you a Carl’s Jr. fan? Then we’ve got great news for you! The famous fast-food chain has just announced the launch of a new burger that combines hot, creamycheese with its delicious flame-grilled beef patty. Introducing the Queso Crunch Burger, available for a limited time only. Here’s everything you need to know so you don’t miss your chance to try it.
What is Carl’s Jr.’s new Queso Crunch Burger like?
This new burger is made with 100% beef, flame-grilled to perfection. It’s topped with hot creamy cheese, Pepper Jack cheese, pico de gallo, and seasoned chips—all served on a toasted bun.
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When will the Queso Crunch Burger be available?
It’s already available! You can get yours now at participating Carl’s Jr. locations across the country. But don’t wait too long—it will only be available until September 2.
Carl’s Jr.’s New Campaign
The brand has launched a new advertising campaign to introduce the Queso Crunch Burger, its latest creation. Called “Kay So?“, the campaign kicked off with a commercial starring Alix Earle and the iconic Paris Hilton, who returns to the spotlight for Carl’s Jr. after her memorable appearances in their 2000s ads.
This new launch marks another step in the successful partnership between Earle and the company, which began in February with the Hangover Day Burger—a special promotion that offered free burgers the day after the big game. Later, the collaboration expanded with the Club Carl’s event, an exclusive nighttime experience that combined partying and content creation to promote the customizable Build Your Own Bag (BYOB) option.
Carl’s Jr. Launches New Drinks
In addition to the Queso Crunch Burger, the fast-food chain also announced a new line of frozen beverages: Frozen Strawberry Lemonade and Frozen Blue Sourberry, made with the brand’s signature lemonade and mixed with sour blue raspberry sugar crystals.
Carl’s Jr. Offers
My Rewards members can enjoy two tasty deals:
- Free cheese with any purchase made through the mobile app. Valid until September 2.
- Free frozen drink with any purchase made through the mobile app. Valid until October 28.
What is My Rewards?
It’s the company’s loyalty program. Members earn stars for every dollar spent, which can be redeemed for free food. Upon signing up, you’ll get access to exclusive offers and promotions. Plus, you’ll receive a free welcome item (including a Western Bacon Cheeseburger, a Famous Star, or a Hand-Breaded Chicken Sandwich) with any purchase of $1 or more.
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You can start unlocking rewards once you reach 150 stars, with even more options available at 300 and 500 stars. To redeem your Stars, place an order through the app or website, add an eligible menu item to your cart, and select the reward you want to redeem before checking out.
History of Carl’s Jr.
Carl’s Jr. began in 1941, when Carl and Margaret Karcher bought a small hot dog cart in Los Angeles. Thanks to their entrepreneurial spirit, they expanded to four hot dog stands within a few years. In 1956, they took a major step by opening the first two Carl’s Jr. restaurants.
During its first 15 years, the brand was known as Carl’s Jr. Drive-In Barbecue, and its visual identity reflected the mid-20th-century aesthetic. The original logo was a vertical sign featuring the brand’s name topped with a large star.
This monochrome, triple-outlined star sat above a black banner displaying “Carl’s” in all caps. Beneath that, a second, trapezoid-shaped sign read “Drive-In Barbecue” in white letters. In 1956, the name was simplified to Carl’s Jr., marking the beginning of a long visual evolution. Over the years, the logo underwent several updates, leading to the modern and recognizable brand image we know today.
