The initiative aims to achieve equal gender representation of creative directors and leaders in the global industry. The 16 creatives selected from 14 countries will receive an all-access Festival pass, travel to and from Cannes, accommodation courtesy of the Festival, and attend an exclusive programme of events and mentoring workshops. An Alumni Tutor, Steph Cajucom, has been introduced to the programme for the first time to support the women throughout the week.

Madonna Badger, See It Be It Chairperson and Ambassador, Founder/CEO/COO, BADGER AGENCY, said that this year’s theme is “Know your power,” and creative women have a power unlike any other as they use their strengths and vulnerabilities to know their power and express their talents. This year’s cohort is fantastic and from many places around the world. It is inspiring and encouraging to meet so many exciting creative women who are dedicated to their craft in all its forms.

The 2023 sixteen finalists come from different countries and companies:

Ángela Pacheco, Creative Director, El Ruso de Rocky, Spain, Europe
Arah Kim, Creative Director, The Juju, Mexico, North America
Bernice Chao Head of Integrated Creative, Zambezi, USA, North America
Binaifer Dulani, Creative and Founding Member, Talented, India, Asia
Çağla Büyükkoç Sütlüoğlu, Founder & CEO, Walrus Creative Works, Turkey, Europe
Daniela Varela, Creative Director, TBWA\Chiat Day New York, USA, North America
Esosa Osagiede, Deputy Creative Director, Leo Burnett Lagos, Nigeria, Africa
Heloísa Ribeiro, Creative Director, FCB, Brazil, South America
Huei Yin Wong, Senior Art Director, Clemenger BBDO, Australia, Oceania
Huma Mobin, Co-founder & Creative Director, Contentory Inc., Pakistan, Asia
Lauren Mitchell, Creative Lead – Art Director, King James Group – Part of Accenture Song, South Africa, Africa
Lex Remalante, Global Art Director, The Barn at Arla Foods, Denmark, Europe
Sabrina Henry, Creative Director, DDB Centro, Guatemala, South America
Sarah Olicker, Senior Creative, Mojo Supermarket, USA, North America
Sollin Sæle, Senior Creative, Accenture Song, Norway, Europe
Tung Wang, Senior Copywriter, TBWA\ Media Arts Lab, Taiwan, Asia

Simon Cook, CEO, LIONS, expressed his delight in welcoming another talented group of women to the Festival and the See It Be It network for a ninth year. To date, over 100 women have taken part in See It Be It, and many alumni members have progressed into leadership positions, won Lions Awards, and served as Cannes Lions Jurors