Amazon Prime Day 2025 is just around the corner—the most anticipated online shopping event of the year. You’re probably already getting ready to score the best deals, but did you know that the first day might not be the best time to shop? We’ll tell you when during Prime Day you’re more likely to find the lowest prices. Take note!
What’s the best day during Amazon Prime Day 2025 to shop at the lowest price?
As we mentioned, the first day of the event is actually the worst time to make your purchases—so hold off on those shopping impulses for a bit! It could end up costing you more than you think.
ALSO READ What time does Sirens season 2 premiere on Netflix?
Amazon Prime Day has been studied by experts. One of them is Fred Harrington, a financial specialist at Proxy Coupons (a platform focused on discount codes and promotional offers), who warned that the biggest mistake shoppers make is thinking the best deals drop at midnight on Day 1.
“From what we’ve seen in previous two-day events, prices typically drop further on Day 2 due to Amazon’s rolling lightning deals and competitor price-matching,” he said.
According to the Proxy Coupons expert, by Day 3 or 4 we’ll likely see price wars breaking out as other major retailers try to grab market share. That’s when the real bargains appear—not in the early hours when everyone is rushing to buy.
Why NOT to shop on Day 1 of Amazon Prime Day 2025
Although many shoppers rush to buy as soon as Prime Day begins, experts warn that this strategy might not be the smartest one. According to Fred Harrington, Amazon uses the start of the event more to build excitement than to offer true discounts.
Day 1, he says, is designed to capture consumer attention and get people exploring the platform—not to deliver the steepest price cuts. He pointed out that, in reality, the most aggressive deals tend to come later, once Amazon has a clearer view of its inventory.
With the 2025 edition lasting four full days, it’s very likely that the biggest discounts will appear toward the end. The key is patience—don’t get swept up in the early-day excitement.
How to spot real discounts during Prime Day
During Prime Day, it’s easy to be tempted by seemingly irresistible deals—but many of those “big savings” can be misleading. A common tactic is to artificially inflate the original price of a product before the event, only to present it as a huge discount later.
That’s why the best way to protect yourself is to check the product’s price history and be wary of those with abrupt changes or suspicious increases right before Prime Day. Real bargains don’t need tricks—they simply drop from a consistent, genuine price.
ALSO READ Where will there be food deals for the 2025 Summer Solstice? We’ll tell you
When is Amazon Prime Day 2025?
Prime Day will begin on July 8 at 12:01 a.m. and end on July 11.
What’s new for Amazon Prime Day 2025?
This year, Amazon introduces a new feature: Big Deals of the Day—daily themed promotions offering some of the event’s most exciting discounts, available exclusively to Prime members.
Every day at midnight, these special deals go live on top brands like Samsung, Kiehl’s, and Levi’s. They are only available for a limited time or while supplies last, so acting quickly is key. Prime members can also check the event page frequently to discover fresh deals, updated at specific intervals throughout the day for maximum savings.
