It’s here! Amazon Prime Day 2025 kicked off this Tuesday, bringing a huge number of deals and promotions that you definitely won’t want to miss. But how can you find the best offers? What’s the best day to shop? How can you spot fake deals? We’ll tell you everything you need to know to make the most of this online shopping event. Take note!
When is Amazon Prime Day 2025?
Prime Day will begin on July 8 at 12:01 a.m. and end on July 11.
What’s new for Amazon Prime Day 2025?
This year, Amazon introduces a new feature: Big Deals of the Day—daily themed promotions offering some of the event’s most exciting discounts, available exclusively to Prime members.
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Every day at midnight, these special deals go live on top brands like Samsung, Kiehl’s, and Levi’s. They are only available for a limited time or while supplies last, so acting quickly is key. Prime members can also check the event page frequently to discover fresh deals, updated at specific intervals throughout the day for maximum savings.
What’s the best day during Amazon Prime Day 2025 to shop at the lowest price?
The first day of the event is actually the worst time to make your purchases—so hold off on those shopping impulses for a bit! It could end up costing you more than you think.
Amazon Prime Day has been studied by experts. One of them is Fred Harrington, a financial specialist at Proxy Coupons (a platform focused on discount codes and promotional offers), who warned that the biggest mistake shoppers make is thinking the best deals drop at midnight on Day 1.
“From what we’ve seen in previous two-day events, prices typically drop further on Day 2 due to Amazon’s rolling lightning deals and competitor price-matching,” he said.
According to the expert, by Day 3 or 4 we’ll likely see price wars breaking out as other major retailers try to grab market share. That’s when the real bargains appear—not in the early hours when everyone is rushing to buy.
How to spot real discounts during Prime Day
During Prime Day, it’s easy to be tempted by seemingly irresistible deals—but many of those “big savings” can be misleading. A common tactic is to artificially inflate the original price of a product before the event, only to present it as a huge discount later.
That’s why the best way to protect yourself is to check the product’s price history and be wary of those with abrupt changes or suspicious increases right before Prime Day. Real bargains don’t need tricks—they simply drop from a consistent, genuine price.
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How to get the best deals on Amazon Prime Day 2025
Here are some essential tips to help you catch every promotion and make the most of this event:
- Check your Prime membership: The first and most important step is to be an Amazon Prime member. If you’re not already, you can sign up easily or start a free 30-day trial (available to eligible users). Also, check if you qualify for a discounted Prime membership, such as those offered to students or certain government program recipients.
- Turn on deal alerts: Don’t let the best deals slip by. As a Prime member, you can set up alerts based on your recent searches and viewed items. Just open the Amazon app, visit the Prime Day section, and enable deal notifications. Once the event starts, you’ll get push alerts directly to your device.
- Let Alexa help with shopping: Alexa can be a powerful shopping assistant during Prime Day. If you’ve saved items to your wish list, cart, or “Save for Later,” Alexa can notify you up to 24 hours in advance when those items go on sale. You can even ask Alexa to remind you or make the purchase for you by saying, “Alexa, buy it for me.”
- Download the Amazon app: Having the Amazon Shopping app on your phone is essential for quick access to deals, tracking orders, and reaching customer support easily.
- Know your return options: Amazon makes returns easy and free for most items delivered within the U.S. If something doesn’t meet your expectations, you can return it at more than 8,000 drop-off locations. Plus, you get free post-purchase support to help with setup, usage, or troubleshooting.
- Save beyond Amazon.com: Thanks to the “Buy with Prime” feature, you can also find exclusive Prime Day deals on select brand websites outside of Amazon.com. Visit the dedicated page to discover participating stores and promotions.
- Enjoy a personalized shopping experience: Amazon helps Prime members discover deals that match their preferences, based on previous purchases, browsing history, and saved lists. The app includes smart features that make shopping more engaging and tailored to your needs.
