
Are you a fan of waffles and pancakes? Then we’ve got great news for you! Eggo has just expanded its protein breakfast line with new delicious options that provide 20% of your recommended daily protein intake per serving. Check out what’s new!
What are the new Eggo protein waffles and pancakes?
Last year, the brand launched Chocolate Chip Brownie and Strawberry Delight Protein Waffles. Now, you can enjoy these three new products:
- Buttermilk Vanilla Protein Waffles: offer a rich buttermilk flavor with a touch of vanilla.
- Vanilla Protein Pancakes: these pancakes deliver a soft, sweet vanilla taste in every bite.
- Blueberry Protein Pancakes: packed with juicy blueberry flavor.
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How much do the new Eggo protein waffles and pancakes cost?
You can find the new protein waffle and pancake flavors at retailers nationwide. A box of 10 waffles or 12 pancakes is priced at $5.99.
What are Eggo protein waffles and pancakes?
Eggo has reinvented breakfast with its new protein-rich waffles and pancakes. Unlike many similar products, these not only offer a solid protein boost, but also contain all the essential amino acids your body needs. Best of all, they don’t sacrifice flavor.
Enjoy them crispy from the toaster or topped with your favorite add-ons like fruit and syrup. And if you’re in a hurry, the pancakes heat up in seconds in the microwave—perfect for a quick, tasty, and nourishing start to your day.
History of the Eggo brand
The Eggo brand, famous for its frozen waffles, originated in the United States and was created in 1953 by Frank Dorsa, an innovative entrepreneur who developed a method for preparing waffles that could be frozen and then toasted without losing their crispy texture.
Originally, these products were called “Froffles,” a blend of “frozen” and “waffles,” but the name “Eggo” soon caught on among consumers due to the waffles’ distinctive egg flavor. In 1968, Kellogg’s acquired the Eggo brand, adding it to its product portfolio and expanding it both nationally and internationally.
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Over time, Eggo became synonymous with quick and tasty breakfasts in many households, expanding its lineup to include pancakes, high-protein items, and limited-edition offerings. In 2023, following a corporate reorganization, Kellogg’s split into two companies, and the cereal and frozen foods division became known as Kellanova. Since then, Eggo has been part of Kellanova, remaining one of its most iconic brands. Its evolution reflects a constant adaptation to modern consumer preferences, while staying true to its core: offering quick, flavorful, and high-quality breakfast options.
What products does Eggo sell?
Eggo, one of Kellanova’s most recognized brands, offers a wide variety of products designed to make breakfast easier without compromising taste. While best known for its frozen waffles, the brand has expanded its portfolio to meet different lifestyles, nutritional needs, and times of day.
Among its main products are:
- Classic waffles: homestyle, buttermilk, blueberry, chocolatey chip, and more.
- Thick & Fluffy Belgian-style waffles: in flavors like vanilla and cinnamon brown sugar.
- Protein waffles: perfect for those seeking a more nutritious breakfast.
- Frozen pancakes: including traditional, mini pancakes, and flavored versions.
- Protein pancakes: fluffy and microwave-friendly.
- Eggo-inspired snacks and desserts: like waffle-flavored ice creams.