Aeropostale and Hurley are coming to JCPenney! Check out the items

JCPenney has begun revamping its catalog and has now announced the launch of exclusive collections and items from brands like Aeropostale
Aeropostale and Hurley are coming to JCPenney! Check out the items
Photo: JCPenney

With the approach of fall, JCPenney has begun updating its catalog and has now announced the launch of exclusive collections and items from brands like Aeropostale and Hurley. If you’re looking to stay stylish this season, check out the new items coming to the chain’s stores.

What Aeropostale and Hurley items will be at JCPenney?

This fall, JCPenney will introduce the most popular youth items from Aeropostale and Hurley to its catalog, including:

  • Oversized hoodies
  • Dad tees
  • Camo prints
  • Jorts
  • Baggy denim

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What brands will arrive at JCPenney this fall?

In addition to Aeropostale and Hurley, other brands will complete the retailer’s catalog, offering products such as everyday sneakers, high-performance gear, innovative accessories, relaxed silhouettes, tops, coats, jackets, and much more. Some of the brands you’ll find include:

  • Nike
  • Adidas
  • PUMA
  • Champion
  • JS Jessica Simpson
  • Levi’s
  • Arizona
  • Worthington
  • Liz Claiborne
  • Kenzo
  • Leo Messi Eau De Parfum
  • Bare Minerals
  • Smashbox
  • Olaplex

How many stores does JCPenney have in the United States?

Currently, the department store chain has more than 650 locations across the country.

JCPenney’s History

JCPenney is a well-known American department store chain with a long-standing presence in shopping malls across the country. The company was founded on April 14, 1902, when James Cash Penney and his partners opened the Golden Rule store in KemmererWyoming. Within a few years, Penney bought out his partners and led the company’s expansion across the western U.S.

The company was officially incorporated as the JC Penney Stores Company in 1913, already operating 34 stores. In 1914, it moved its headquarters to New York City and went public in 1927. By 1929, JCPenney had over 1,300 locations.

Over the decades, JCPenney diversified its offerings—introducing credit sales in 1958, launching its catalog in 1963, and entering the pharmacy sector by acquiring Thrift Drug and later Eckerd Drug Corp., at one point operating thousands of pharmacies. The company also ventured internationally, opening stores in Belgium, Italy, Mexico, and Chile, though it shut down its international division in 2003. In 1988, the company relocated its headquarters to Plano, Texas.

In the 2000s, JCPenney faced growing challenges from discount retailers and the 2008 financial crisis. The 2020 pandemic delivered a major blow, forcing store closures and leading to its bankruptcy filing. Later that year, it was acquired by Simon Property Group and Brookfield Asset Management for $800 million, beginning a new chapter for the iconic retailer.

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Which JCPenney stores have closed this year?

In May, the company closed locations in eight U.S. states:

California

  • Tanforan store, 1122 El Camino Real, San Bruno

Colorado

  • Northfield store, 8568 E 49th Avenue, Denver

Idaho

  • Pine Ridge Mall store, 4201 Yellowstone Avenue, Pocatello

Kansas

  • West Ridge Mall store, 1821 SW Wanamaker Road, Topeka

Maryland

  • Annapolis Mall store

North Carolina

  • Asheville Mall store, 3 S Tunnel Road, Asheville

New Hampshire

  • Fox Run Mall store, 50 Fox Run Road, Newington

West Virginia

  • Charleston Town Center store, 401 Lee Street E, Charleston

Why is JCPenney closing its stores?

The closures come amid a period of major transformation in the retail industry, which continues to grapple with the long-term impacts of the COVID-19 pandemic, the rapid rise of e-commerce, and shifting consumer habits.

Despite management’s efforts to revitalize the business, progress has been limited. Since filing for Chapter 11 bankruptcy in May 2020, JCPenney has downsized its footprint from about 850 stores to approximately 650. The company clarified that these closures are not related to its recent merger with Sparc Group, a retail operating consortium. The merger aims to stabilize and grow the business.

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