Back-to-school season is just around the corner, and Chipotle Mexican Grill (NYSE: CMG) is celebrating students’ achievements with the launch of its first-ever college rewards program. It’s called Chipotle U Rewards, designed to provide recognition and benefits to college students, making this school stage a little easier. Here’s how it works.
What is Chipotle U Rewards?
The program rewards students’ academic and athletic efforts with 1,000 bonus points upon registration and an extra 20% on every purchase. Members will also earn 12 points for every $1 spent at Chipotle restaurants, helping them reach free food even faster.
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Signing up is very simple, just follow these steps:
- Log in to Chipotle Rewards at chipotle.com. If you don’t have an account yet, you’ll need to create one.
- Verify your college enrollment through ID.me by visiting chipotle.com/chipotle-u-rewards.
How many Chipotle restaurants are there in the United States?
Currently, the restaurant chain has 3,494 locations in the United States. California has the highest concentration of these restaurants, with a total of 486, representing about 14% of all Chipotle restaurants in the country.
What is Chipotle Rewards?
It’s the company’s loyalty program. You’ll earn 10 points for every $1 spent at any of the chain’s restaurants, as well as for orders made through the website or the official app. You can also earn points faster by completing challenges.
Once you accumulate points, you can redeem them for rewards, such as free menu items or exclusive brand products. When you sign up, you’ll also receive a welcome gift, special birthday rewards, and exclusive offers for members.
Chipotle History
Chipotle was founded by Steve Ells, who took advantage of the growing popularity of burritos and other Mexican dishes when he opened his first restaurant in the 1990s. Since then, the chain has positioned itself as a key player in the fast food industry.
Today, the company has over 3,700 restaurants in various countries, not only in the United States but also in places like Canada, the United Kingdom, France, Germany, Kuwait, and the United Arab Emirates. It is the only company of its size in the restaurant industry that owns and operates all of its locations in North America and Europe.
With more than 130,000 employees, Chipotle is part of the Fortune 500 list and is ranked among the most admired companies in the Fortune 2025 list, as well as being recognized on Time’s list of the most influential companies.
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Chipotle IQ is back: here’s how to play
The chain announced the return of Chipotle IQ, the popular trivia game that not only tests your knowledge but also rewards you with delicious prizes. The game is now available for Chipotle Rewards members in the United States and Canada, so if you don’t have an account yet, there’s still time to sign up.
You can play from 9:01 a.m. ET to 8:59 p.m. ET, from Tuesday, August 19 to Thursday, August 21. The game will feature multiple-choice, true-or-false, and short-answer questions. Simply visit ChipotleIQ.com and log in with the email linked to your account.
Every hour, the first 10,000 participants who achieve a perfect score of 5/5 will win free Chipotle food. These rewards include 6,000 BOGO coupons for entrées, 2,000 free Adobo Ranch offers, and 2,000 free Queso Blanco offers.
Players who score 4/5 will earn 25 Chipotle Rewards points, while supplies last. Additionally, those who answer all questions correctly but miss out on a food prize will still receive extra points as compensation, while available. In total, up to 400,000 Chipotle Rewards points will be given away daily.
Each person can win up to three prizes during the two weeks of gameplay, which may include a BOGO coupon, a side item, and 25 reward points.
