Witches and wizards! Get your wands ready, because Krispy Kreme is taking you straight to the magical world with the launch of Harry Potter-themed donuts. This new collection represents each of the Hogwarts Houses and features other designs inspired by the school of witchcraft and wizardry. Here’s when you’ll be able to buy them.
What are the Krispy Kreme x Harry Potter donuts like?
This new collection includes five themed donuts, plus a drink:
- Gryffindor Doughnut: Unfrosted donut filled with cookie butter-flavored Kreme. Coated in red glaze and sprinkled with Biscoff cookie crumble. Decorated with golden icing and the Gryffindor crest.
- Slytherin Doughnut: Original Glazed donut topped with chocolate swirls and green buttercream flavors. It has a mix of chocolate, cookie, and sugar for a crunchy touch. The Slytherin crest adorns the top.
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- Hufflepuff Doughnut: Unfrosted donut filled with caramel buttercream custard. Coated in golden glaze and decorated with a touch of dark chocolate. Finished with the Hufflepuff crest.
- Ravenclaw Doughnut: Original Glazed donut coated in blueberry glaze. Includes sprinkles and the Ravenclaw crest.
- Sorting Hat Doughnut: Soft unfrosted base filled with a surprise Kreme in the color of your House. Coated in chocolate glaze and topped with sparkling golden stars, golden glitter sugar, and a small piece of the Sorting Hat.
- Golden Snitch Latte: A toffee caramel-flavored latte, topped with whipped cream, crunchy Biscoff cookie crumble, and a sprinkle of golden shimmer sugar.
When will the Krispy Kreme x Harry Potter donuts be available?
The new magical collection will be available from August 18 to September 14.
What is Krispy Kreme Rewards?
It’s a rewards program designed to reward customer loyalty. By participating, you’ll earn 10 points for every $1 spent on eligible purchases, both in-store and through the official app.
With every purchase, you not only enjoy delicious doughnuts and drinks, but you also accumulate points that bring you closer to exclusive rewards, special products, and unique offers available only to members.
To redeem your rewards, simply follow these easy steps:
- Check your Smiles balance in the app
- Choose the reward you want to redeem
- Your reward will be automatically added to your wallet
Rewards can be redeemed in-store or online when placing an order with the “click and collect” option. The more smiles you accumulate, the greater your reward:
- 100 Smiles: Free Original Glazed Doughnut
- 200 Smiles: Free Hot Beverage of your choice
- 850 Smiles: Free 6-pack of your choice
- 1250 Smiles: Free Dozen Doughnuts of your choice
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History of Krispy Kreme
Krispy Kreme’s history began in the 1930s. According to legend, Vernon Rudolph, the founder of this famous doughnut brand, won the secret recipe for making yeast doughnuts in a poker game against a French chef in New Orleans.
He then rented a space in Old Salem, Winston-Salem, North Carolina, where he started selling Krispy Kreme doughnuts wholesale to supermarkets. However, the irresistible aroma of freshly baked doughnuts began to fill the streets, attracting passersby who eagerly asked if they could buy hot and fresh doughnuts.
Vernon seized the opportunity and decided to open a small hole in the wall of his building to sell directly to customers. Although Vernon passed away in 1976, his beloved Krispy Kreme brand lives on today.
In 2001, the company opened its first international store in Canada, near Toronto, a huge success that fueled its global expansion. By 2012, the brand had 500 stores outside the United States, and today it has over 1,400 locations in more than 33 countries.
