Attention, chicken wing lovers! A new restaurant chain is crossing the border to make its way into the United States. We’re talking about WingsUp!, a Canadian brand known for its iconic wings, which is planning to open multiple locations across the country. Here’s everything we know so far.
When is WingsUp! coming to the United States?
The company has stated that it is still in the early stages of its expansion process, so announcements regarding new U.S. locations are expected soon.
As part of its goal to grow internationally, the company is carefully evaluating opportunities in strategic markets, with a strong focus on entering the U.S. Expanding through franchising remains one of the key strategies to strengthen its presence.
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In this context, WingsUp! is actively seeking new operator partners, offering an accessible business model with full training, marketing support, and operational guidance to help ensure success from day one.
How many WingsUp! restaurants are there?
Currently, the Burlington-based chain operates 37 locations across Canada, including a recent opening in Calgary. This number is expected to grow soon with the addition of U.S. branches.
The Story of WingsUp!
WingsUp! has established itself as Canada’s fastest-growing chicken wing franchise, thanks to a food concept that prioritizes freshness and quality above all. Founded in 1988 in the city of Milton, Ontario, the brand has evolved over the years, relocating its headquarters to Burlington in 2006 and adopting its current name in 1999 — a name inspired by a familiar phrase heard in every WingsUp! kitchen when a perfectly made order is ready to go.
Offering much more than just classic wings, the chain provides takeout, delivery, catering services, and in select locations, dine-in and bar service. Its menu is thoughtfully crafted to deliver a full, satisfying experience: 100% fresh chicken — never frozen — hand-cut, hand-breaded, and cooked to order without additives or fillers.
WingsUp!’s kitchen doesn’t rely on heat lamps or warming trays; every dish is served hot and fresh. From boneless bites and chicken sandwiches to hot sides, fresh vegetables, and savory appetizers, every detail is designed to elevate flavor.
Wings are the heart of the menu — made with a proprietary spice blend and offered in 18 signature sauces and seasonings. This dedication to authentic flavor has made WingsUp! a favorite among those seeking a fresh, high-quality alternative to traditional fast food.
As an active member of the Canadian Franchise Association and the International Franchise Association, WingsUp! continues to expand, bringing its commitment to quality and flavor to more communities across Canada — and soon, the United States.
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What Are the Most Popular Chicken Wings in the United States?
In the United States, chicken wings are more than just a dish—they’re almost a tradition. Whether at football games, family gatherings, or outings with friends, there’s always a favorite version on the table. Here are some of the most popular types:
- Buffalo Wings: Fried and coated in a bold red sauce made with vinegar and cayenne pepper, they strike the perfect balance between spicy and flavorful. They’re usually served with ranch or blue cheese dressing to cool down the heat.
- BBQ Wings: An ideal choice for those who prefer a sweet and smoky flavor. The barbecue sauce gives them a comforting taste that appeals to everyone.
- Honey Garlic Wings: Sweet, sticky, and with an irresistible hint of garlic. This combination is a favorite for those seeking something different and tasty without the spiciness.
- Lemon Pepper Wings: Dry but packed with flavor, these wings have a citrusy and slightly spicy kick that makes them unique.
- Korean Wings: Inspired by Asian cuisine, they are usually crispy on the outside and juicy on the inside, coated in gochujang sauce—a blend of sweet, spicy, and fermented flavors in every bite.
- Teriyaki Wings: A milder option with the sweet and salty flavor typical of soy sauce, ginger, and sugar. Perfect for those who want something flavorful but less spicy.
- Garlic Parmesan Wings: Instead of sauce, these wings are tossed in a creamy mix of butter, garlic, and Parmesan cheese.
