Google has officially launched its June 2025 core update, a central update that, as in previous occasions, is expected to cause volatility in search results over the coming weeks. This adjustment to Google’s algorithms represents the second core update of the year, and its full rollout will take up to three weeks, according to the company itself.
The update began this Monday, June 30, 2025, at 7:34 a.m. (Pacific Time), according to the Google Search Status Dashboard. Google explained that this core update “may take up to three weeks to complete,” as has happened with similar processes in the past.
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The company also stated it will update its ranking release history once the rollout is completed.
In recent days, the SEO community has reported extremely high volatility in rankings, with abrupt movements not officially confirmed by Google.
Just on June 28, multiple SEO monitoring tools and specialized forums recorded a significant spike in ranking instability, similar to what is usually observed during major updates. However, Google had not confirmed any intervention… until today.
What is a core update and how does it impact SEO?
Core updates are major updates to Google’s search algorithms designed to improve the search engine’s ability to display useful, high-quality, and relevant content.
Unlike more specific adjustments, such as spam or product review updates, core updates are not focused on a particular type of content or industry. They can affect websites from:
- News outlets and digital media
- E-commerce and marketplaces
- Specialized blogs
- Health, finance, or legal websites (YMYL)
- Any portal with deficiencies in content quality or user experience
In Google’s own words: “There’s nothing new or special that creators need to do for this update as long as they’ve been producing helpful, satisfying content designed for people.”
What should you monitor during the rollout of this algorithm update?
Google recommends staying calm and avoiding hasty decisions over the next three weeks. However, experts advise to keep a very close eye on the following indicators:
- Ranking fluctuations: Check the positions of your main keywords daily.
- Organic traffic: Watch for unexpected drops or spikes in visits from Google.
- Google Search Console: Observe changes in impressions, clicks, and average positions.
- Competitor analysis: Compare the performance of other sites in your niche.
What to do if your website loses ranking after this core update?
Google insists that, in the event of a drop in rankings, it does not always mean there is something wrong with your pages. However, if your traffic is negatively affected, consider:
- Audit your content quality: Evaluate whether it is useful, original, trustworthy, and up to date.
- Improve user experience (UX): Optimize loading speed, navigation, and mobile version.
- Strengthen your site’s authority and trust: Review author profiles, inbound links, and reputation.
- Consult Google’s helpful content guide: Access it here for the official recommendations.
List of recent Google core updates
The latest major adjustments to Google’s algorithm have been:
- March 2025: Core update from March 13 to March 27
- December 2024: Core update from December 12 to December 18
- November 2024: Core update from November 11 to December 5
- August 2024: Core update from August 15 to September 3
- March 2024: The largest core update on record, from March 5 to April 19
