Taco Bell launches new drinks! What are they and when will they be available?

Taco Bell has announced the launch of its new line of Refrescas drinks, perfect for cooling off on hot summer days
Taco Bell launches new drinks! What are they and when will they be available?
Photo: Taco Bell

Are you a Taco Bell fan? Then we have good news for you! The popular Tex-Mex-style fast food chain has announced the launch of a new drink menu—perfect for hot summer days. It’s called the Refrescas line, which includes new permanent additions. Here’s what they’re like and when you’ll be able to get them.

What are Taco Bell’s new drinks like?

The premium Refrescas line features six drinks, offering a variety of flavors for any moment:

  • Agua Refrescas: Blended with real freeze-dried fruit pieces and green tea for a subtle caffeine boost (52 mg per drink). They’re available in Strawberry Passionfruit, Dragonfruit, and Mango Peach flavors.
  • Rockstar Energy Refrescas: Available in Pineapple & Lime or Tropical Punch flavors. Contains 200 mg of caffeine.
  • Refresca Freeze: A frozen version of the Refresca line, with real freeze-dried fruit pieces and strawberry lime flavor.

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When will Taco Bell’s new drinks go on sale?

The drinks from the Refrescas line are already available! Plus, the chain announced they will be added permanently to the menu.

How much do Taco Bell’s Agua Refrescas cost?

Prices vary depending on the drink and size. Here they are:

  • Agua Refrescas: $3.99 (20 oz)
  • Rockstar Energy Refrescas: $4.49 (20 oz)
  • Refresca Freeze: $3.79 / $3.99 (16 oz / 20 oz)

The History of Taco Bell

Taco Bell was founded in 1962 in California by Glenn Bell. Its story began in 1946 when he opened Bell’s Drive-In in San Bernardino. Four years later, he added a hamburger stand. In front of this stand, there was a small Mexican food stall that he visited weekly. He observed how there were always long lines of customers enjoying fried tacos.

Glenn became friends with the owner, who taught him how to make tacos. This is how Bell started offering tacos in his business until he decided to embark on an independent venture. In 1952, he partnered with someone to open a taco stand called Taco-Tia, reaching three locations. However, due to his partner’s lack of interest in expanding, he decided to sell his share.

In 1957, he partnered with three people to create El Taco, but he left the project because he preferred to make decisions on his own. Finally, in 1962, with only $4,000, he opened the first Taco Bell, whose menu only had five items: tacos, burritos, beans, tostadas, and chili burger.

Due to the success of his business, Glenn developed a plan to franchise the brand, and a year later, he sold the first franchise in Torrance, California. The business grew so much that by 1967, the chain already had 100 locations. Today, Taco Bell sells over 2 billion tacos annually and has 8,218 locations worldwide.

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Who owns Taco Bell?

Taco Bell is owned by Yum Brands Inc., a restaurant company that also operates the fast-food chains Pizza Hut and KFC. Headquartered in Louisville, Kentucky, Yum Brands has its origins in PepsiCo, which entered the restaurant industry in 1977 by acquiring Pizza Hut.

What is Taco Bell Rewards?

It’s the company’s loyalty program, where customers can earn 10 points for every $1 spent through the restaurants or the mobile app. These points can later be redeemed for various rewards, such as menu items, including tacos, burritos, and drinks.

Members of the rewards program will also receive special offers, exclusive promotions, and early access to new products. When you sign up, you’ll receive a free item as a welcome gift. To redeem your points, simply log in to your account in the app, go to “My Rewards,” and select the reward you want to redeem. Then, tap “Redeem” to add it to your cart and complete your order.

Is Taco Bell healthy?

Compared to other fast-food chains, Taco Bell provides a broader selection of nutritious options for its customers. Many of these items are high in protein and fiber, which help you stay full for longer.

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