Attention, Squishmallows fans! Jazwares has announced the launch of a new product that will make your dreams come true: the SquishPillow, a brand-new line of pillows that combine comfort, functionality, and softness. Whether you want to use them for sleeping, traveling, or just collecting, we’ll tell you how to get your hands on them.
What is the new SquishPillow from Squishmallows like?
You can finally stop using your Squishmallows as pillows! The SquishPillows are filled with the same ultra-soft fibers found in the plush toys but adjusted to provide the right level of firmness for comfort. Each purchase also includes a 250-thread-count organic cotton pillowcase, featuring fun designs that match your favorite characters.
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When will the SquishPillow be available?
They’re already available! You can find them now in Target stores nationwide and online at Target.com.
How much do the SquishPillows cost?
The SquishPillow is available in various sizes and prices:
- Standard: $29.99
- King: $39.99
You can also purchase six Squishmallows-themed pillowcase designs, starting at $9.99.
What Are Squishmallows?
Squishmallows are incredibly soft and cuddly plush toys that have become highly sought-after collectibles. Their marshmallow-like texture and charming designs make them irresistible to people of all ages. Kids and adults alike enjoy them as comforting plushies, travel companions, or special additions to their personal collections.
The Origin of Squishmallows
Squishmallows are adorable plush toys created by Kelly Toys Holdings, which debuted in 2017. Their origin traces back to a trip to Japan by Jonathan Kelly, who, after observing the popularity of soft, huggable plushies in that country, was inspired to develop a similar line. Their popularity soared during the COVID-19 pandemic, as people began sharing their collections on social media and found comfort and stress relief in these cuddly toys.
In 2022, the brand reached a major milestone when it was recognized by NPD as the best-selling toy of the year. The Toy Association also honored the brand with seven Toy of the Year (TOTY) awards. To strengthen its connection with fans, Squishmallows organized special events like the Squish Tour and a fun interactive experience with the Human Claw Machine during VidCon 2022.
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How many Squishmallows are there?
There are currently over 800 different models of these toys.
What is the most expensive Squishmallow?
That would be Jack, the black cat. His original price was $30, but he’s now being resold for $1,000 or more. Other high-priced plushies include Fania, the purple owl, and Keysha, the kangacorn.
What makes Squishmallows so special?
Squishmallows have become a massive phenomenon not only because of their cuteness and variety but also due to the emotional impact they have on users. Both collectors and casual buyers say these soft plushies provide emotional support, help in trauma recovery, and offer a comforting sensory experience.
Beyond their sentimental value, they also represent an economic opportunity for some. Due to limited production and high demand, an artificial scarcity has driven up prices in the resale market. Plush toys that originally sold for $10 to $15 can now go for more than $30 on second-hand platforms.
