China is no longer just the world’s factory; it has become a hotbed for leading global brands across multiple industries. The latest Kantar BrandZ report, conducted in collaboration with Google, reveals the Top 50 Chinese brands with the greatest global power in 2025, highlighting their consolidation in markets such as the United States, the United Kingdom, Mexico, France, Brazil, and India.
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What does the 2025 BrandZ ranking say about the global power of Chinese brands?
The report, titled “2025 Kantar BrandZ Chinese Global Brand Builders Top 50”, confirms that Chinese brands are no longer seen as secondary alternatives. Today, they compete — and often outperform — well-established Western brands.
The ranking is based on the Kantar brand power model, which analyzes three key variables:
- Meaningful: Does the brand deliver on its promise and improve consumers’ lives?
- Different: How distinctive is it compared to competitors?
- Salient: How easily does the brand come to the consumer’s mind?
This assessment was combined with Google data on consumer behavior, such as searches, website traffic, and app usage, to evaluate 203 candidate brands, from which the 50 most influential internationally were selected.
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Which Chinese brands lead the 2025 global ranking?
The list is led by ByteDance, the parent company of TikTok, which tops the ranking with a brand power of 2658 points, reflecting its supremacy in the digital entertainment world. It is followed by:
- Xiaomi (1154), a benchmark in consumer electronics and smart home products.
- SHEIN (1148), the online fashion brand that has revolutionized global fast fashion.
- Lenovo (1121), a computing giant with a strong presence in America and Europe.
- Huawei (854), still influential in Asian, African, and Latin American markets.
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Which Chinese tech brands are setting trends worldwide?
The ranking highlights China’s technological dominance with the presence of brands such as:
- Haier (645) and Hisense (611), key players in home appliances.
- OPPO (602), vivo (551), HONOR (338), realme (371), and OnePlus (369), all direct competitors of Apple and Samsung in the smartphone market.
- DJI (426), global leader in drones and stabilized cameras.
- Anker (456), renowned for its chargers, power banks, and accessories.
- TP-Link (331), one of the world’s leading providers of routers and Wi-Fi networks.
- 影石Insta360 (318), an innovative action camera brand.
- Ecovacs Robotics (236) and Roborock (305), major players in home cleaning robots.
- EcoFlow (226), specializing in portable batteries and sustainable energy solutions.
- Eufy (219), Anker’s smart home and vacuum cleaner division.
Which Chinese car brands are gaining ground beyond Asia?
In 2025, Chinese automakers continue their global offensive, particularly in the electric vehicle (EV) segment:
- BYD (552) and Chery (552) stand out for their expansion in Europe and Latin America.
- GWM (Great Wall Motors) (356), Geely (276), Lynk & Co (279), Maxus (315), JAC Motors (288), Changan (261), and Wuling (230) complete the group of Chinese automakers that have conquered international markets.
Which Chinese video game and app brands stand out internationally?
China does not only export physical products. It is also a digital entertainment powerhouse, with game developers and content platforms leading in multiple regions:
- Tencent (561), behind hits like Honor of Kings and PUBG Mobile.
- miHoYo (421), creator of the global phenomenon Genshin Impact.
- century games (264), Lilith (261), IGG (196), 37 GAMES (190), and Game Science (209) showcase the diversity and growth of Chinese gaming.
- Kuaishou (343), DramaBox (203), Kunlun (196), and Reelshort (185) are gaining traction in short-form video and mobile entertainment platforms.
Why are global consumers choosing more Chinese brands?
The Kantar report reveals a clear trend:
“81% of consumers are willing to try new brands, even those priced the same or higher than traditional options.”
This shift reflects a global openness to new offerings, driven by innovation, functional design, competitive pricing, and highly effective digital marketing strategies.
Additionally, 47% of consumers broke away from their usual choices in 2024, indicating that Chinese brands have successfully captured attention at the right moment.
Which markets and categories were evaluated in this study?
The study covered 11 key countries, both developed and emerging:
- Americas: Mexico, Brazil, United States
- Europe: Spain, France, United Kingdom, Germany
- Asia and Oceania: India, Indonesia, Japan, Australia
Brands were evaluated across 15 industries, including fashion, consumer electronics, mobility, digital entertainment, e-commerce, food and beverages, home appliances, and digital services.
🏆 Top 50 Chinese Global Brands in 2025
The 2025 edition of the Kantar BrandZ ranking confirms that China does not just export products, it exports brands — and does so with unprecedented strength. From technology and cars to fashion, video games, and e-commerce, global consumers have embraced these brands thanks to their solid value proposition, adaptability, and constant innovation.
“Chinese brands are no longer just affordable alternatives; they are desired, chosen, and recommended worldwide,” the report concludes.
