Netflix has announced the launch of an ambitious concept aiming to innovate how fans interact with their favorite shows and movies: Netflix House. This project will open its doors in two U.S. cities by the end of 2025, aiming to be the place where the platform’s most iconic stories come to life.
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The strategy responds to a growing trend: experiential entertainment. After hosting more than 40 pop-up events in key cities themed around Stranger Things, Money Heist, Bridgerton, and Netflix Bites, the company has decided to consolidate these concepts into permanent locations. According to Marian Lee, Netflix’s Chief Marketing Officer:
“Finally, a place where the Netflix story you can’t stop watching becomes something real you can play, shop, and savor. It’s fandom come to life.”
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What is Netflix House?
Netflix House is an initiative that brings the streaming universe into a physical space, offering sensory, culinary, and technological experiences inspired by its most popular content. From playing a real-life version of Squid Game to walking through the haunted halls of Stranger Things, this venue will be a kind of year-round themed attraction park designed for fans of all ages.
The first locations will open in King of Prussia Mall (Philadelphia) and Galleria Dallas (Texas), each with more than 100,000 square feet. In 2027, a third location will be added in the iconic Las Vegas Strip, at the new BLVD Las Vegas complex.
What kind of experiences will Netflix House offer?
Each Netflix House location will feature immersive attractions combining interactive theater, technology, virtual reality, dining, and even mini-golf. Activities will rotate over time, ensuring every visit feels unique.
Netflix House Philadelphia
- Wednesday: The Outcasts’ Eve: a school fair turns into a dark, twisted journey filled with macabre games and sinister surprises inspired by Wednesday.
- ONE PIECE: The Devil Fruit Hunt: escape the Marines, face off against infamous villains, and locate a new mysterious Devil Fruit in this live-action anime adventure.
- Netflix Virtuals: immersive VR gameplay lets you step into the worlds of your favorite Netflix shows and films, powered by Sandbox VR.
- Top 9: a nine-hole mini-golf course with interactive elements inspired by Netflix’s top hits.
- TUDUM Theater: enjoy screenings, trivia nights, and live fan events with special guest appearances by actors and creators.
Netflix House Dallas
- Stranger Things: Escape the Darkness: enter the ruins of Hawkins to search for three missing people… before the horrors of the Upside Down find you first.
- Squid Game: Survive the Trials: take part in the series’ most iconic challenges, including the chilling “Red Light, Green Light” game.
- Netflix RePLAY: a retro-inspired arcade featuring physical challenges, immersive storytelling rooms, and multiplayer fun.
Will Netflix House have a restaurant and store?
Yes. Both locations will include NETFLIX BITES, a casual restaurant serving dishes and cocktails inspired by iconic Netflix productions. From Bridgerton-themed appetizers to drinks referencing Knives Out, the culinary offering is designed to be a core part of the experience.
There will also be shops featuring exclusive merchandise that is updated regularly. Fans can grab everything from “Hellfire Club” t-shirts to collectibles from Squid Game or Stranger Things.
How can I visit Netflix House?
The official site netflixhouse.com is now live, where users can sign up for early access, updates, and exclusive content. This is the best way to stay informed about the exact opening dates and ticket availability.
Is Netflix House hiring?
Yes. With the launch approaching, Netflix has started hiring for its Philadelphia and Dallas locations. From creative roles and customer service to experience developers and culinary staff, the company is looking for passionate individuals ready to join this adventure. Open positions are available on the official Netflix Careers site.
