Attention, Chipotle fans! The famous restaurant chain has announced the launch of a new dip—its first in five years. It’s called Adobo Ranch, a smoky and spicy take on one of America’s favorite sauces. Here’s what it’s like and when it will be available.
What is Chipotle’s new Adobo Ranch like?
Adobo Ranch is made with adobo chile, sour cream, and a unique blend of herbs and spices. It’s the perfect dip for quesadillas or tortilla chips seasoned with salt and lime. It also adds an irresistible touch to burritos, bowls, salads, and tacos.
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When will Chipotle’s Adobo Ranch be available?
The new dip will be available at Chipotle restaurants in the United States and Canada starting Tuesday, June 17.
Chipotle will give out free dip
If you want to try this new dip, there’s good news: the restaurant chain announced that Chipotle Rewards members will be able to get it for free on launch day. If you’re not a member yet, you have until 11:00 PM on Monday, June 16 to sign up for the program and receive the free Adobo Ranch offer in your account. New members will also get a free guacamole offer upon registering.
What is Chipotle Rewards?
It’s the company’s loyalty program. You’ll earn 10 points for every $1 spent at any of the chain’s restaurants, as well as for orders made through the website or the official app. You can also earn points faster by completing challenges.
Once you accumulate points, you can redeem them for rewards, such as free menu items or exclusive brand products. When you sign up, you’ll also receive a welcome gift, special birthday rewards, and exclusive offers for members.
How many Chipotle restaurants are there in the United States?
Currently, the restaurant chain has 3,494 locations in the United States. California has the highest concentration of these restaurants, with a total of 486, representing about 14% of all Chipotle restaurants in the country.
Chipotle Menu
At its various locations, the chain offers a variety of options on its menu. Some of these include:
- Burrito
- Burrito Bowl
- Lifestyle Bowl
- Quesadilla
- Salad
- Tacos
- Kids’ Meal
- Chips and Sides
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Why is Chipotle famous?
Chipotle’s founder, Steve Ells, committed to offering food made ethically and naturally. According to the company, this approach results in superior-tasting meat compared to what other establishments offer.
One of the key factors behind Chipotle’s success is its simplified menu. This reduced menu offers three fundamental advantages. First, since Chipotle only uses fresh ingredients, there is always the risk that products may spoil. A more limited menu reduces the number of ingredients needed in stock, which in turn minimizes food waste.
Second, using a restricted menu allows for faster service. In many fast food restaurants, high demand can overwhelm the kitchen, leading to order errors. In Chipotle, these mistakes are virtually nonexistent: the customer orders a soft taco, chooses their fillings, and makes the payment. If the employee forgets an ingredient, the consumer is attentive and can point out the omission. This process is quick and efficient, making it attractive to customers.
Finally, a limited menu means customers know exactly what options are available every time they visit. Chipotle doesn’t need to invest in developing new products or in flashy advertising campaigns to inform its customers about its offerings. Additionally, consumers are not disappointed when a product disappears after a trial period or promotion.
