Attention, Pop-Tarts fans! The brand has just announced the launch of a new line of toaster pastries inspired by Marvel Studios’ Fantastic Four: First Steps, which also includes the return of some beloved fan favorites. Here’s what’s coming and when you can get your hands on them.
What Are the Fantastic Four-Inspired Pop-Tarts?
They’re the Pop-Tarts Frosted Blue Raspberry—delicious pastries filled with a smooth blue raspberry flavor that blends tartness, fruity notes, and sweetness. Each pastry features one of eight unique frosting designs inspired by Marvel’s iconic superhero team.
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When Will the Pop-Tarts Frosted Blue Raspberry Be Available?
They’re available now! Starting this month and while supplies last, you can find them exclusively at Walmart stores nationwide for $3.89 per box of 8 pastries.
Plus, customers who purchase $10 worth of participating Pop-Tarts products—including Frosted Blue Raspberry, Frosted Strawberry, Frosted Brown Sugar Cinnamon, and/or Frosted S’mores—will be eligible to receive a $5 Fandango movie reward to see Fantastic Four: First Steps in theaters.
What are Pop-Tarts?
Pop-Tarts are toaster pastries made with a sweet filling sealed between two thin, rectangular layers of pastry dough. They can be enjoyed straight from the box or heated in a toaster. Many of the brand’s pastries are frosted for an extra delicious touch.
What was the first Pop-Tarts flavor?
The brand’s products were initially released in four classic flavors:
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Strawberry
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Blueberry
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Apple Currant
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Brown Sugar
History of Pop-Tarts
In 1963, William E. LaMothe, president of Kellogg—known as Bill—had a revolutionary idea: to turn the traditional breakfast into a convenient rectangle that could be toasted and taken anywhere. To make it happen, he turned to the creative “Doc” Joe Thompson and his culinary team, who developed an innovative alternative to the usual toast and jam breakfast. The first proposed name was “Fruit Scone,” but it didn’t have much appeal. Inspired by the booming pop culture of the 1960s, they went with a catchier, more modern name: “Pop-Tarts.”
In 1964, a year after its invention, Cleveland, Ohio witnessed the debut of the four original flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. The new product quickly caught public attention. Cleveland briefly became the epicenter of Pop-Tarts mania, but the product’s popularity soon spread across the U.S., becoming an iconic national breakfast.
In 1971, in an effort to strengthen ties with younger consumers, Kellogg introduced Milton the Toaster as the brand’s official mascot. Although he had a brief moment in the spotlight, his fame was short-lived.
Innovation didn’t stop there. In 1994, Kellogg expanded the brand’s portfolio by launching a toaster cereal inspired by the original Pop-Tarts flavors. Since then, the brand has continued to evolve with new products and flavors, staying relevant for generations of consumers.
When Does Fantastic Four: First Steps Premiere?
Marvel Studios’ latest film will hit theaters on July 25, 2025.
What Is Fantastic Four: First Steps About?
Set in a vibrant retro-futuristic world inspired by the 1960s, the story follows Marvel’s First Family as they face their most terrifying threat yet. Amid chaos, they must balance their superhero duties with the strength of their family bond. Their mission: save Earth from the cosmic devourer Galactus and his mysterious Herald, the Silver Surfer. Just when things couldn’t get worse, the conflict takes an unexpectedly personal turn—raising the stakes even higher for the Fantastic Four.
