Artificial intelligence (AI) is rapidly transforming the global job market, and marketing is no exception. The demand for hybrid profiles, the emergence of new key skills, challenges for companies in hiring, and the transformation of internal processes are just some of the visible consequences of this revolution.
Based on an analysis of the Statista report Artificial Intelligence (AI) Job Market, we present a list of ten key facts about the AI job market, with a special focus on its impact within the digital, creative, and strategic marketing ecosystem.
ALSO READ. Want to work in AI applied to marketing? These are the skills most valued by companies.
1. The global AI market will reach 826 billion dollars by 2030
According to projections, the artificial intelligence market will grow from 184 billion dollars in 2024 to over 826 billion in 2030, with sustained double-digit growth each year.
This confirms that it is not a trend, but a structural industry that will reshape all sectors, including marketing.
2. 27% of companies already use generative AI for marketing
Marketing leads organizational use of generative AI in 2024. 27% of companies use this technology to create strategies, content, and personalized campaigns, surpassing functions like product development, software, or sales.
This means marketing teams are at the forefront of digital transformation, but also under pressure to stay up to date.
ALSO READ. What tools do AI engineers use? A practical guide for curious marketers
3. 50% of companies don’t adopt AI due to lack of talent
The main barrier to AI adoption is not technology or budget: it is the shortage of specialized skills, which affects 50% of organizations globally.
For marketing, this translates into an urgent need to train or recruit professionals with knowledge in AI, data, automation, and tech ethics.
4. India, Brazil, and Saudi Arabia lead AI talent hiring
In 2024, these three countries recorded the highest year-over-year hiring rates in artificial intelligence, above 28%.
This shows that AI talent is not concentrated only in Silicon Valley or Europe, but is emerging strongly in developing markets, which represents an opportunity for global marketing and brand internationalization.
5. Full-stack, back-end, and machine learning: the most in-demand profiles for 2025
Recruiters report that the most sought-after technical profiles will be:
- Back-end developer (41.7%)
- Full-stack developer (40.3%)
- AI and machine learning specialist (27.4%)
In marketing, this means that collaborating with these profiles will be key to building smart platforms, real-time personalization, and predictive systems.
6. 77% of companies are training staff for AI
Instead of hiring from scratch, many companies choose reskilling and upskilling, that is, training current employees to work with AI tools.
This opens an opportunity for marketers willing to reinvent themselves and acquire new digital skills.
7. C/C++ grew 594% as an AI skill in 2024
This was the fastest-growing tech skill according to DevSkiller. It was followed by data science (+356%) and SQL (+70%).
Although marketers aren’t expected to master C++, this figure reflects the speed at which technologies and environments evolve, impacting digital strategies indirectly.
8. 45% of employers consider AI and big data as key skills
Among the most valued skills for the future (2025–2030), employers highlight:
- Analytical thinking (69%)
- Social leadership (61%)
- Creativity (57%)
- Tech literacy (51%)
- AI and big data (45%)
Marketing roles are evolving into a blend of strategic creativity, data mastery, and digital responsibility.
9. 45% of non-AI users fear for their privacy
In the U.S., the main concern among consumers about generative AI is data privacy, both for current and potential users.
Brands must consider this in their AI-powered marketing strategies, ensuring transparency and ethical data use to avoid trust crises.
10. 71% of companies plan to automate workflows with AI agents
These automations include internal processes, sales, content, design, and customer support.
In marketing, this means the possibility of delegating tasks like copy generation, automated A/B testing, real-time reporting, and image creation with models like DALL·E or ChatGPT Assistants API.
Mastering AI is no longer optional for marketing
The statistics in the Artificial Intelligence (AI) Job Market report clearly show that AI is reshaping not only tools but also roles, skills, and expectations in modern work.
For marketing professionals, this is an invitation (and a necessity) to learn, experiment, and integrate into this new paradigm. Brands that understand this in time will gain not only in efficiency but also in relevance, innovation, and audience connection.
