Artificial intelligence (AI) is a key ally tool to improve copy on social media, helping brands, creators, and marketing teams write more effectively, quickly, and tailored to each platform.
According to a report by Metricool on social media trends in 2025, adapting the text to the channel is one of the most influential factors in the performance of a post. Therefore, AI tools not only help generate content but also optimize the message according to tone, format, and goal.
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Why is copy important on social media?
Copy is much more than the text accompanying an image or video. It’s the emotional or rational trigger that can make someone comment, share, or completely ignore your content. Good copy:
- Grabs attention in the first few seconds
- Generates interaction or clicks
- Reinforces brand identity
- Connects with the audience’s language
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How can AI help you improve your copy?
Artificial intelligence can assist you at different stages of the creative process:
1. Generate ideas from scratch
- Brainstorming for reels, posts, stories, or threads
- Questions, statements, or hook phrases tailored to your niche
2. Rewrite and adjust tone
- Make your text more relatable, professional, bold, or empathetic
- Correct mistakes and improve language flow
3. Optimize copy for each platform
Metricool’s report highlights that adapting the same content to each social network significantly boosts performance.
“Metricool’s assistant has the option to ‘Optimize by social network,’ which will give you a hand in reworking your copy and leveraging it on another platform.”
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4. Generate variants for A/B testing
- Test different versions of the same idea
- Compare performance in clicks or engagement
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Examples of AI-adapted copy by social network
- Original: “Check out our new products.”
- AI-Optimized: “🌟 What you’ve been waiting for is here: discover what’s new for you.”
TikTok
- Original: “5 ways to organize your day.”
- AI-Optimized: “⚡️ 5 hacks so your day doesn’t fly by. Number 3 will surprise you.”
- Original: “Introducing our new software.”
- AI-Optimized: “Transform the way you work: this is how our new tech solution works for demanding teams.”
Twitter / X
- Original: “Tips for freelancers”
- AI-Optimized: “Freelancers: these 3 tips could change your week. 📅💼”
Tips to create effective copy with Artificial Intelligence
- Give the tool context: Explain what you sell, who you’re targeting, and where you’ll post it
- Don’t post the first result: Adjust the text to your brand voice
- Use AI as a complement, not a replacement
- Combine AI with data: Use metrics to understand which type of copy generates more engagement with your audience
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AI doesn’t write for you, it writes with you
Using artificial intelligence to improve copy on social media isn’t about outsourcing creativity, but about enhancing it. Having AI as an ally helps save time, test quickly, and fine-tune messages more precisely, but it doesn’t replace human intelligence (and creativity).
