• TikTok had the highest engagement rate per post than any other selected social media platform.

• Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.9 billion monthly active users in January 2023.

• Social media global penetration reached nearly 60 percent in 2023.

Boosting social media engagement is essential for businesses to increase their online presence and reach more people. Here are some tips to boost social media engagement:

1. Analyze your engagement: Before implementing any strategy, analyze your current engagement rate to understand what is working and what is not.
2. Know your audience: Understanding your audience’s interests and preferences can help you create content that resonates with them.
3. Create valuable content: Share content that is informative, entertaining, and relevant to your audience.
4. Stay topical: Keep up with the latest trends and news in your industry and share content that is timely and relevant.
5. Use engagement call-to-actions: Encourage your audience to engage with your content by including call-to-actions such as asking questions, running polls, or requesting feedback.
6. Respond to followers: Engage with your followers by responding to their comments and messages.
7. Be authentic: Authenticity is key to building trust with your audience. Find a social media marketing voice that embodies your brand and values.
8. Practice proactive engagement: Engage with other accounts by liking, commenting, and sharing their content.
9. Grow your following: Increasing your followers can lead to more interaction with your social media posts.
10. Use social media analytics: Use social media analytics to monitor what type of content is working for you in getting more comments, likes, and reach.
11. Block out time for engagement: Set aside time to actively engage with your audience and respond to their comments and messages.

By implementing these tips, businesses can increase their social media engagement and reach more people, ultimately leading to increased brand awareness and growth.

How to measure social media engagement

There are several ways to measure social media engagement, including:

• Likes, comments, and shares on a post
• Audience growth and rate of followers.
• Followers vs. following ratio.
• Active fans.
• Organic vs. paid engagement.
• Setting S.M.A.R.T goals and building a social media dashboard.
• Defining your audience and calculating engagement rate as a percentage of your audience.

To calculate engagement rate, divide the total number of engagements (likes, comments, shares, etc.) on a post by the total number of post views (impressions), and multiply that number by 100.

It’s important to define your audience and calculate engagement rate relative to your number of followers, but keep in mind that not all followers will see each post.

There are also several tools available to track social media engagement, including Google Analytics and Databox.

It’s important to track the metrics that matter most to your business based on your goals, and to adjust your strategy accordingly.

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