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Les Binet and Grace Kite represent two of the 17 experts that published an open letter alerting readers to the potential drawbacks of automated market mix models powered by AI.
Merca2.0 Marketing Magazine’s 21st edition of its ranking of advertising agencies in Mexico highlights the growing significance of advertising on streaming platforms and the increasing use of artificial intelligence (AI) in the industry.
To launch its new and upcoming position statement to a bigger audience, Olay recently performed something new, street marketing action.
With an unparalleled reputation in the industry, this British firm has been leading the innovation in high-end speakers since 1966.
Barbie’s unwavering success is a testament to the power of Hype Marketing and the fervor of dedicated fandoms.
In the dynamic world of the retail industry, the terms On Trade and Off Trade are used to describe different channels of product sales and
The madness that Messi’s arrival at Inter Miami has caused has already set the brands eye on its advertising appeal. On this occasion Hard Rock
The Baseball Champions League is set to make its mark on the world stage, and only time will reveal its true impact on the sport we all love.
In this article, we will analyze the situation surrounding the acquisition and examine whether it can be considered a wise and beneficial decision.
The journey of Threads, the social media app developed by the Instagram team, has been marked by controversies involving censorship, user extortion, and privacy concerns.
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