WPP, the world’s largest marketing and communications services company, has announced its partnership with Stripe, a leading financial infrastructure platform for businesses, to develop new commerce and payments solutions on behalf of joint clients. This move comes as WPP becomes a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program that provides a comprehensive package of resources and access to industry-leading consulting firms.
Through the partnership, WPP and Stripe will collaborate on strategy and consulting to help clients with a wide range of initiatives, including digital transformation, new product launches, e-commerce design and development, mobile applications, and payments infrastructure. This partnership will enhance WPP’s digital commerce capabilities across its business, which includes over 13,500 commerce specialists globally.
The announcement follows WPP’s recent acquisitions of commerce agencies Diff and Fenom and exemplifies the company’s continued investment in its commerce offer for clients. As more consumers move online to do their shopping, this strategic partnership will help WPP’s clients stay ahead of the game.
Stripe, whose partners include Amazon, Ford, Maersk, Shopify, and Le Monde, will provide WPP with early access to new product releases and go-to-market strategy, in addition to receiving support from Stripe’s team of commerce and payment experts. Millions of companies use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Stripe’s partner ecosystem provides the services and technology to enable enterprises across all industries to transform their e-commerce experience.
Dorothy Copeland, VP of Global Partnerships and Alliances at Stripe, said, “The increase in online spending is accelerating, and companies need to innovate quickly to stay ahead of consumer demand. By combining Stripe with WPP’s extensive commerce experience, businesses can modernize, get more out of their digital channels, and grow entirely new revenue streams.”
Stephan Pretorius, WPP’s Chief Technology Officer, stated, “As companies increasingly move to digital channels to improve the customer experience, it becomes important that they implement a robust system with quality data to integrate their brand and commerce strategies. Through the deployment of best-in-class technology platforms, like Stripe, we’re able to support bold client ambitions, promote powerful data-driven commerce performance, and remove friction in delivering first-rate customer experiences.”
This partnership is a significant move for WPP as it will help them to provide innovative solutions to their clients, improve customer experience and engagement, and drive revenue growth through seamless e-commerce platforms. WPP’s strong reputation as a leader in the global Commerce Services Wave, combined with Stripe’s expertise in financial infrastructure, make this partnership a force to be reckoned with in the marketing, advertising, and media industries.
In conclusion, WPP’s partnership with Stripe will enable the company to provide clients with the latest technology and solutions, making it easier for businesses to navigate the ever-changing landscape of commerce and payments. This strategic move will allow WPP to continue to lead the way in the industry and help its clients stay ahead of the curve.
