What You Can Learn from Coca-Cola’s Marketing Strategy

Perhaps you haven’t thought about it, but Coke is often associated with happiness. In fact, the words Coca-Cola, in Mandarin, means “Delicious Happiness.” So, when you view the company’s “Happiness Machine” video on YouTube, you will also be convinced! Just think about that when evaluating the Coca-Cola’s Marketing Strategy. We may never know if this … Continue reading What You Can Learn from Coca-Cola’s Marketing Strategy