Brands want to stay ahead of the competition. Being able to detect and respond to changes in their customers’ tastes and preferences with accuracy
Netflix’s co-CEO Ted Sarandos has confirmed that the streaming giant is looking for an advertising partnership. Netflix had not participated at the
As Cannes Lions International Festival draws its curtain on the 2022 festival, ‘Data Tienda”, takes home two Grand Prix wins. The first Grand Prix
Even when the DTC industry has expanded so quickly, the great amount of generic brands all over retail seems to be a barrier to develop a unique business
In 2020, the brands and publishers involved in this sector of marketing will need to pay a lot of attention to three issues trending inside the industry
As technology evolves, marketing experts can measure more consumer reactions to their commercial campaigns, even in ways that are akin to science fiction
Although technology has been a crucial part of the marketing tasks for a long time, many brands and agencies still struggle to integrate it with creativity
As Pinterest has been doing for several months, many social media platforms are investing in online shopping inside Mexico and at an international scale
El conocimiento del inglés dentro de mercadotecnia ha obligado a un mayor conocimiento del idioma, por parte de los profesionistas de esta industria.
En mercados como el británico, solo un 3.2 por ciento de los habitantes no nativos dijo que que puede hablar inglés muy bien, de acuerdo a un estudio proyectado por Office for National Statistics.