This Wednesday, June 4, we celebrate Runner’s Day. A date that celebrates running, a sport that has become a global phenomenon and a market valued in billions of dollars.
According to the Statista dossier, the global running market will reach 14.88 billion dollars by 2029, growing at a compound annual growth rate of 1.2%. In 2024, the sector is already moving 13.74 billion dollars, showing a sustained recovery after the declines in 2020 and 2021 due to the pandemic.
In addition, the average revenue per user will grow from 1.77 dollars in 2024 to 1.85 dollars in 2029. Although the per capita growth is more moderate (+0.5% annually), it consolidates a trend of stability in the industry.
Sales volume in the running market
The sales volume, measured in pairs of running shoes, is estimated at 131.18 million by 2029. The market has maintained a per capita volume of 0.02 pairs since 2022, showing steady demand.
In terms of prices, the average value per unit will rise from 105.06 dollars in 2018 to 113.43 dollars in 2029. This increase reflects both the rise in production costs and the growing preference for high-performance footwear.
Which countries and regions lead the running market?
Ranking by regions (2023 vs 2029):
- Americas: from 5.29 to 5.91 billion USD (+1.9% annually).
- Asia: from 5.30 to 5.88 billion USD.
- Europe: slower growth, from 2.49 to 2.58 billion USD.
Ranking by countries:
- United States will lead in 2029 with 4.61 billion dollars.
- China will take second place with 3.90 billion.
- United Kingdom, Germany, and France will follow at a distance.
It is no coincidence that the United States hosts three of the world’s most important marathons, Boston, Chicago, and New York, three of the Marathon Majors.
What are the emerging trends in the running market?
- High-performance footwear: The development of lighter soles and technologies that optimize performance remains a key differentiator.
- Sustainable materials: Brands like Nike and Adidas are betting on recycled materials.
- Digitalization: Running tracking apps and wearables are driving new ways of connecting with runners.
- Personalization: Consumers demand products tailored to their stride type and running style.
What is the importance of jogging in different countries?
- In Japan, running/jogging is the most popular activity, practiced by 36% of the population.
- In Germany, 5.53 million people run regularly.
- In England, more than 6.2 million actively participate.
- In South Korea, although jogging is not the first choice, 6.8% of athletes choose it.
