Latinoamérica pisa fuerte en la categoría Direct en Cannes Lions. La región suma un total de 42 nominaciones.

Costa Rica, Argentina, Perú, Honduras, Brasil y Colombia son los países que podrían subir al podium en esta categoría gracias al trabajo de agencias como Publicis Buenos Aires, Betch/Havas, Grey Brasil, Fahrenheit DDB, AlmapBBDO, Proximity Colombia y Tech And Soul.

Entre las marcas mencionadas figuran Ford, Uber, Mars, Burger King, Universal Music y Volvo, sólo por mencionar algunas.

Los ganadores de esta categoría se darán a conocer durante la ceremonia de premiación del próximo miércoles 19 de junio.

A continuación te presentamos la lista completa de las piezas que compiten por Latinoamérica en Direct:

Campaña Anunciante Producto Agencia País
THE DRESS FOR RESPECT COCA-COLA BRASIL SCHWEPPES OGILVY São Paulo BRAZIL
COMPETITORS’ SALE VOLVO VOLVO GREY BRAZIL São Paulo BRAZIL
FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos Aires ARGENTINA
A WORLD WITHOUT BORDERS AEROMEXICO AEROMEXICO OGILVY COLOMBIA Bogotá COLOMBIA
THE FOOLITZER PRIZES E-FARSAS INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL
WE SPEAK METRO METRO MARURI GREY Guayaquil ECUADOR
I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE OCEANA INSTITUTIONAL McCANN LIMA PERU
THE LIFE SAVING SOAP OPERAS PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH CIRCUS GREY PERU Lima PERU
#BRAILLEBRICKSFORALL DORINA NOWILL FOUNDATION FOR THE BLIND #BRAILLEBRICKSFORALL LEW’LARA\TBWA São Paulo BRAZIL
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
MILES FOR THE PEOPLE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
THE REAL MACHADO UNIVERSITY ZUMBI DOS PALMARES CORPORATE GREY BRAZIL São Paulo BRAZIL
THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
BLACK SALARY FRIDAY INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) – BRAZIL’S IDENTITIES INSTITUTE INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
I LOVE MY BALLS LIGA CONTRA EL CANCER CLINICAL CHECK-UP WUNDERMAN THOMPSON Lima PERU
REBUILDING HISTORY NATIONAL MUSEUM INSTITUTIONAL AFRICA São Paulo BRAZIL
88 YEAR OLD NEWS ANCHOR FUNDACIÓN LAS ROSAS FUNDACIÓN LAS ROSAS McCANN SANTIAGO Santiago CHILE
I DON’T WANT THIS ON MY CEVICHE / NO QUIERO ESTO EN MI CEVICHE OCEANA INSTITUTIONAL McCANN LIMA PERU
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
SONRIE VENEZUELA VENMUNDO SONRIE VENEZUELA MARURI GREY Guayaquil ECUADOR
LIFESTREAMS FUNDACIÓN PERUANA DE CÁNCER FUNDACIÓN PERUANA DE CÁNCER WUNDERMAN THOMPSON Lima PERU
THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
A WORLD WITHOUT BORDERS AEROMEXICO AEROMEXICO OGILVY COLOMBIA Bogotá COLOMBIA
CORAL PIPES ECOPETROL ECOPETROL ECOPETROL Bogotá COLOMBIA
MILES FOR THE PEOPLE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
YOUR LOGO HERE AMBEV GUARANÁ ANTARCTICA ALMAPBBDO São Paulo BRAZIL
BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO São Paulo BRAZIL
PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU
THE LIFE SAVING SOAP OPERAS PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH CIRCUS GREY PERU Lima PERU
FACING A HATER CASE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA
THE DRESS FOR RESPECT COCA-COLA BRASIL SCHWEPPES OGILVY São Paulo BRAZIL
WITHOUT A RAMP, A SIDEWALK IS A WALL MOVIMENTO SUPERAÇÃO ACESSIBILITY Z+HAVAS São Paulo BRAZIL
SUBSTITUTE WORKERS LAIVE LAIVE SIN ANESTESIA Lima PERU
FLOWER OF LIFE HERMES PARDINI DIAGNOSIS LAB OGILVY São Paulo BRAZIL

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