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The 52nd edition of the Ibero-American Creativity Festival (FIAP 2023), proudly sponsored by Rappi, has concluded with an exhilarating announcement of its winners. Following days
Nestlé’s decision to entrust WPP OpenMind with its media agency responsibilities in Europe is a strategic move that reflects its determination to navigate the evolving marketing landscape effectively.
The purchasing power of Hispanic audiences in the United States is also rapidly growing.
In today’s world, where environmental consciousness is on the rise, the strides made in sustainability by brands like Apple, Google, Microsoft, Heineken, AB InBev, Bimbo,
In the ever-evolving landscape of digital marketing, a new trend is emerging that’s turning heads and raising questions about the boundaries between real and unreal.
The legacy of the iconic Mexican singer-songwriter Juan Gabriel is more alive than ever, and now, thanks to an exciting collaboration between Viva Aerobus and
In a world where digital payments are becoming the norm, Apple Pay is revolutionizing the way we perceive transactions with its groundbreaking campaign, ‘Pay the
Anheuser-Busch’s decision to cut jobs amidst the boycott over the Bud Light promotion underscores the far-reaching consequences of marketing choices in today’s highly connected world.
Mary Earps’ disappointment sheds light on the challenges female athletes face when it comes to receiving equal treatment and recognition in the world of sportswear merchandising.
Longevity and global presence can lead to fascinating local adaptations. Heineken, the world’s most renowned beer with over 150 years of existence and a presence
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