Amazon has officially confirmed the dates for Prime Day 2025, a discount event exclusive to its Prime members that, for the first time this year, will run for four full days in July, featuring a series of prominent discounts, deals, and promotions.
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What day does Amazon Prime Day 2025 start?
Amazon Prime Day 2025 will begin on Monday, July 8 at 12:01 a.m. (Pacific Time) and will run through Thursday, July 11, ending at 11:59 p.m. in the same time zone. With a total duration of 96 hours, this marks the longest Prime Day event in history, doubling the usual window for members to access millions of exclusive deals.
What kind of deals will be available during Amazon Prime Day 2025?
This year, Amazon has prepared an especially broad catalog for its subscribers, covering categories such as:
- Pantry staples and snacks for summer gatherings
- Home tech and improvement tools
- Back-to-school and college supplies
- Health and personal care
- Popular toys
- Best-selling books
- Pet essentials
- Luxury goods and premium brands
Additionally, Amazon will introduce a new feature called “Today’s Big Deals”, which will consist of themed daily offers launching at midnight (PDT) and available only for a limited time or while supplies last. These deals will feature major discounts on well-known brands like Samsung, Kiehl’s, and Levi’s, exclusively for Prime members.
Which celebrities are part of the Prime Day 2025 campaign?
In an official announcement, Amazon stated that NBA superstar LeBron James stars in the new Prime Day campaign, titled “What’s Next?” In the global ads, the athlete imagines himself exploring new careers as a barber, chef, or lounge singer. This concept reflects the idea that Prime members can also discover “what’s next” in their lives through Prime Day deals. As part of the campaign, special promotions will also be available on products from The Shop Men’s Grooming Line, LeBron’s male grooming brand.
The event will also feature exclusive deals from celebrity-owned brands such as Lemme, INBLOOM, and The Honest Company, adding an aspirational edge to the day of discounts.
Where will Amazon Prime Day 2025 be available?
The event will take place simultaneously in several countries starting July 8, including:
- United States
- Canada
- United Kingdom
- Germany
- France
- Italy
- Spain
- Japan
- Australia
Amazon Prime Day 2025: First Early Deals You Can Shop Right Now
Prime members can save up to 30% on a wide range of products from Amazon’s own brands. Starting July 1, early access includes:
- Amazon Basics: Household essentials and school supplies from just $3
- Amazon Essentials: Summer fashion picks like dresses and swimwear from just $12
These early deals are perfect for stocking up ahead of back-to-school season or refreshing your wardrobe for summer.
Record-Low Prices on Select Amazon Devices
For those looking to upgrade their smart home, Amazon is offering its lowest-ever prices on top devices, including:
- Blink Mini 2 (two-pack)
- Ring Battery Doorbell + Ring Floodlight Cam Wired Plus bundle
- Up to 50% off additional Amazon devices such as:
- eero 6+ mesh Wi-Fi system
- Fire HD 8 Plus
- Fire TV Omni Mini-LED Series
- Kindle Essentials bundle
- Ring Indoor Cam
Small Business Deals Begin June 23
Over 60% of Amazon’s sales come from small and medium-sized businesses, and this Prime Day is no exception. Between June 23 and July 6, discover early deals from brands like:
- LuxClub
- OREI
- Think Tank Scholar
- Tipsy Elves
- PLANTIFIQUE
- Lavisx
- HISK
Save on Fuel Over the Fourth of July Weekend
From July 3 to July 6, Prime members can save $1 per gallon on one fuel purchase of up to 35 gallons at over 7,500 bp, Amoco, and ampm locations. Plus, year-round savings of $0.10 per gallon are available when linking your Prime account with bp’s loyalty program, earnify.
Grocery Delivery Perks
Prime members and EBT-eligible customers can enjoy three months free of the Amazon grocery subscription service, which includes:
- Free delivery on orders over $35 from Amazon Fresh, Whole Foods Market, and select local retailers
- Exclusive grocery discounts both online and in-store
Dining Deals with Grubhub+
Through July 7, Prime members can save $10 on Grubhub+ orders over $20 with the promo code “PRIME10”—valid on Amazon, the Amazon Shopping app, or the Grubhub app.
Kindle & Reading Deals
Book lovers can enjoy:
- 25% off select devices like Kindle Kids and Kindle Scribe
- Up to 80% off Kindle books, including In the Likely Event by Rebecca Yarros and The Forest of Lost Souls by Dean Koontz
- 3 months free of Kindle Unlimited for eligible Prime members
Deals Under $5 with Amazon Haul
Amazon is rolling out thousands of Prime Day deals under $5 across popular categories such as:
- Hot summer items
- College dorm essentials
- Apparel and fashion
- Home products
Extra discounts: 5% off purchases over $50, and 10% off over $75 when shopping with Amazon Haul.
Travel Deals for Summer Getaways
Prime members can also access travel perks, including:
- Up to 30% off base rates and 10% back in Amazon gift cards with Avis
- Cruises from $80/day with Carnival Cruise Line
- At least 10% off hotels through Visit Myrtle Beach
Entertainment Perks: Music, Video & Gaming
- Amazon Music Unlimited: Up to 4 months free (Prime members) or 3 months (non-members), plus free access to Audible’s audiobook catalog
- Audible Premium Plus: 3 months free for new Prime members until July 31
- Prime Video: Add-on channel subscriptions for just $0.99/month for two months
- Prime Gaming: Starting June 17, claim six free games including Tomb Raider I–III Remastered, Star Wars: Rebellion, and Saints Row IV
Bonus: Up to 50% off Amazon Luna controller and select gaming bundles.
Cash Back Offers with Prime Cards
From June 17 to July 14, new Prime Visa cardholders receive a $200 Amazon Gift Card upon approval. Prime Store Card applicants (July 2–11) get an $80 gift card. Ongoing perks include:
- 10% or more back on exclusive deals with Prime Card Bonus
- 5% back on everyday purchases at Amazon.com, Amazon Fresh, and Whole Foods Market
Health Deals with Amazon One Medical
Prime members can benefit from two separate One Medical promotions:
- Pay-per-visit telehealth services: Treatments like acne care or anti-aging services for just $14 (regularly $29)
- $30 off a full One Medical membership—bringing the annual fee down to $69 for Prime members
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