Today, investing in video content on social networks like Snapchat, Instagram, and Tiktok is a necessity for businesses that want to expand their reach to people who matter the most to their brand.
Launched in the year 2016, TikTok has since undergone a remarkable growth. Currently, there is a ready audience for brands that are ready to capture their attention through creativity. In January 2020, TikTok was recorded as the most downloaded non-game app in the USA. Unlike other platforms, TikTok has made it easy to gain overnight viral success with its video editing tools.
Initially, Tiktok only allowed a few users to attach links to their profiles and videos. Now anyone can do that. That should excite you if you are looking for ways to optimize your brand on TikTok. It will now be possible to reach more people organically while driving valuable traffic to your website.
TikTok, unlike the other social media platforms, has leveled the playing field for brands where one can achieve overnight viral status even without much of a following as long as you deliver creative content.
Tips on How to Make TikTok Love Your Content
TikTok usually gives updates on how to increase followers, gain more views and grow your revenue on the platform.
Here are some tips on how to succeed on TikTok:
- Ensure quality content to gain positive response and engagement from the first subset group predetermined by TikTok. That way, you have a high chance of trending even if you do not have many followers.
- Create content that captures attention as early in the post as possible. TikTok takes seriously the feedback they get from those who engage with your content. Feedback here will include whether a video was watched to the end, whether it got shared, or whether the creator got an additional following. Negative signals also have an impact if, for example, someone watched and tapped not interested.
- Use of trending tunes and hashtags.
- The most basic but fun concepts gain the most success on TikTok.
Big brands on TikTok to give you some Strategy Inspiration
Chipotle’s presence on TikTok has been about creating engagement with the people who engage with their brand. They do that by use of challenges that are exciting, easy to follow, and also easy to execute. Due to their high level of creativity, many people will want to try out the challenge resulting in its viral status.
TikTok loves trends. Original and creative videos may do well, but if you can get many people replicating what you do, now that is a perfect strategy. Check out Chipotle’s #lidflip.
People have built a connection with Dave, the hilarious face behind posts by the Washing Post. The Washington Post has managed to achieve a following of about five hundred thousand followers since its inception on TikTok in the year 2019. Who knew print could be entertaining?
This kind of uniqueness makes it easy for followers to recognize your brand. Here is their profile.
3.Marine Mammal Rescue
People love animals. If you are dealing with anything relating to animals, how you connect with them and incorporate that into your content strategy will go a long way in getting you those likes and views you have always wanted. Check out #Sealrescue
NBA prioritizes quantity as well as the quality of its videos. They are always creating content on all social networks. The strategy here is to be very organized if you have a lot of content to go around. NBA usually post different content on different social platforms.
NFL’s strategy has been to create engaging and very well executed video content, posted consistently. Thanks to this strategy, the NFL currently has more than 4M followers. Here is their profile.
Saturday Night Live’s strategy has been keeping it funny. Recently, however, their brand presence has skyrocketed after trying out the “Flip the Switch” challenge. So, if you are wondering if jumping into trends is a good strategy for your brand, it is.
Apart from applying creativity to their videos, High Snobiety has been keen on utilizing TikTok’s sounds and musical features, Streetwear ASMR video being their best performing one so far.
Teen vogue strategy is to nature their connection with their target audience, the GenZ. Their Tiktok venture, therefore, is a continuation of their brand.
With a following of 1.3M, their strategy is working for them.
In their recent contest #EmoteRoyaleCotest, they requested their audience to come up with a dance for their characters to celebrate during the game, with a chance of that dance being the new emote in the video games they usually develop. Who does not love a good challenge and one that is as rewarding as that?
You can also adopt this strategy by offering a big reward to engage your audience. Here is Fortnite’s profile
Star Face has mastered the art of creating straightforward but effective content. Their content educates about the product, showcases results, and the fun involved in the whole process.
TikTok is a great platform for any brand. The important thing is to know which TikTok strategy works best for your kind of brand. However, it is ok to experiment and think outside the box. You never know what other new strategies you might pioneer.